Coordinator, Content Creation

Jacksonville, FL - USA

Monthly Salary: Not Disclosed

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

Serves as the districts primary multimedia content creator conceiving producing and delivering engaging video graphic photographic and written content for the district website YouTube channel social media platforms internal communications and other digital channels. This role focuses on visually compelling storytelling that highlights student success educator excellence innovative programs and district initiatives to build community engagement and enhance the districts online presence.

Essential Functions

1. Conceptualizes shoots edits and produces high-quality video content including short-form videos long-form features event recaps student/teacher spotlights and explainer videosfor YouTube the district website social media and other digital platforms.

2. Creates and designs compelling graphics infographics animations photography and visual assets using modern tools to support web content social posts newsletters presentations and promotional campaigns that align with district branding and accessibility standards.

3. Writes scripts captions alt text and SEO-optimized copy for digital content; develops story ideas that showcase district priorities achievements and community impact.

4. Leads and coordinates contract programming technical support and assistance in the production of district streaming programs including School Board meetings.

5. Manages content production workflow including planning calendars asset organization archiving and metadata tagging for efficient reuse across channels; maintains a digital asset library (photos videos graphics).

6. Collaborates with schools departments and leadership to capture and produce on-site content at events classrooms and initiatives; provides backup photography/videography support as needed. Availability beyond traditional workday hours required.

7. Supports crisis and proactive communications by rapidly producing b-roll video statements graphics and other multimedia assets for the PIO and media relations efforts.

8. Provides guidance and training to school-based staff on content creation basics tools and district standards to build capacity for localized digital storytelling.

9. Performs other duties as assigned.

Qualifications

Education: Bachelors degree from an accredited college or university.

Experience: Three (3) years of experience in communications marketing journalism public relations television/video production social media engagement web development and management; knowledge of community family and parental involvement strategies and initiatives.

Certifications & Licenses: None

Knowledge Skills and Abilities (KSAs)

Expertise in video production from concept to final output including shooting (multi-camera drone if applicable) lighting audio nonlinear editing and live streaming setup/broadcast.
Proficiency with current tools: Adobe Creative Cloud (Premiere Pro After Effects Photoshop Illustrator) Final Cut Pro CapCut DaVinci Resolve OBS Studio Canva Pro streaming platforms (YouTube Live Vimeo etc.) or equivalents; basic motion graphics and animation.
Strong photography skills and digital asset management.
Excellent script writing storytelling and copywriting for digital audiences (SEO accessibility inclusive language).
Knowledge of YouTube optimization short-form video trends social media formats live streaming best practices and web content standards.
Creative eye for visual design branding consistency and audience engagement.
Strong project coordination time management and problem-solving skills in fast-paced environments including managing vendors/contractors for technical production.
Ability to work independently on creative projects while coordinating with the larger communication team.
Professional customer service interpersonal communication and ability to handle confidential/sensitive topics.
Flexibility for non-traditional hours travel within the district and on-call availability for live events. Ability to establish and maintain media relationships

Required Experience:

Job SummaryServes as the districts primary multimedia content creator conceiving producing and delivering engaging video graphic photographic and written content for the district website YouTube channel social media platforms internal communications and other digital channels. This role focuses on v...