Lead eCommerce Executive | Overland Footwear

About Us

With a history spanning three generations the brands of Overland Footwear have become household names across New Zealand and Australia. We are known for premium leather footwear considered design and a genuine respect for the craft of shoemaking.

As the business has grown our vision has remained the same creating well-made modern footwear designed for the way people live. A balance of form function and fashion sits at the heart of everything we do.

About the Role

The Lead Ecommerce Executive is responsible for the day-to-day performance optimisation and growth of our ecommerce websites across New Zealand and Australia.

This is a hands-on role focused on website management email marketing and automation SEO and performance analysis. Working closely with internal teams and external partners you will deliver improvements that enhance the customer experience while driving online sales engagement and conversion.

Key Responsibilities

Ecommerce & Website

• Ensure websites function smoothly through regular testing and optimisation.

• Drive online sales by improving conversion performance and customer experience.

• Lead ongoing website improvements content updates and optimisation in line with marketing activity.

• Own Organic Search and continuously improve SEO performance.

• Manage third-party tools platforms and agency relationships.

• Roll out new functionality and identify opportunities to improve site performance and growth.

Email & Customer Growth

• Lead EDM planning and execution to support brand messaging and commercial outcomes.

• Grow and segment the customer database and optimise email automation flows.

• Ensure website and email content is cohesive on-brand and relevant to retail activity.

• Use content marketing to support both ecommerce and store performance.

Reporting & Insights

• Monitor ecommerce performance including sessions conversion AOV and revenue.

• Report on key metrics and identify risks opportunities and trends.

• Provide data-led recommendations to improve performance and profitability.

• Maintain a strong understanding of our customers and growth opportunities.

Skills Knowledge & Experience

Essential:

• Marketing and/or Fashion-related tertiary qualification.

• 7 years ecommerce experience ideally within retail or fashion.

• Hands-on experience managing ecommerce websites on Shopify including content product updates promotional activity and site optimisation.

• Proven experience executing email marketing and automation using Klaviyo including campaigns segmentation and automated flows.

• Strong working knowledge of GA4 with the ability to monitor ecommerce performance and translate insights into action.

• Working knowledge of SEO best practice and experience using tools such as SEMrush.

• Experience supporting conversion rate optimisation (CRO) initiatives through testing and performance reviews.

• Experience in UX design including improving site usability navigation or customer journeys.

• High attention to detail with the ability to manage multiple priorities in a fast-paced ecommerce environment.

Applications close 24th February 2026