EMEA Customer Marketing Manager

About this role 

We are looking for a strategic storyteller who is passionate about building and cultivating partnerships with the most exciting brands that are working with ServiceNow.  
As part of the EMEA Customer Marketing team youll be strategically selecting the right customers and stories to invest in identifying the right customers with the right stories at the right time then building co-marketing relationships where customers become active co-creators in compelling success stories across formats tactics and channels. Youll own the projects end-to-end. 

Why this role matters 
This role partners with stakeholders across EMEA to maintain a curated target customer list prioritizing stories based on company objectives and elevating the most exciting brands to global co-marketing opportunities - while keeping customer experience at the forefront. 

Youll shape how customers prospects and the market understand ServiceNows value. Your work will influence sales conversations market positioning and strategic partnerships across EMEA. The stories you cultivate wont just live in a content librarytheyll drive pipeline support brand awareness and loyalty and position ServiceNow as a trusted innovation partner. 

Key Responsibilities:  

• Strategic customer selection: Identify and qualify high-impact customer stories based on business value narrative strength and strategic positioning 

• Stakeholder Management: Partner across the entire organization  from Sales to Customer Excellence to Marketing and Communications 

• Co-marketing partnerships: Build trusted relationships where customers actively collaborate in story creation and promotion ensuring mutual benefit and authentic narratives 

• Storytelling and Narrative Development: Interview customers and develop compelling narratives through case studies videos and sales materials that resonate with target audiences while honoring the customers voice 

• Project management: Manage end-to-end customer story lifecycle including pitching content creation vendor coordination and quality control 

Qualifications :

What you Bring 

• 5 years of experience in a SaaS / Enterprise Software company in a customer advocacy customer marketing or customer reference role with strong EMEA market knowledge  

• Proven ability to strategically select customers and invest in high-impact stories based on business value and narrative potential 

• Demonstrated success delivering compelling customer stories including written case studies customer success videos and accompanying sales materials with ability to share published examples 

• Track record building collaborative co-marketing relationships with large brand customers as active partners including speaking engagements event showcases and joint communications (Blog PR/AR Thought Leadership)  

• High energy own it personality and ability to drive projects in a fast-paced high-growth environment under tight timelines 

• Curiosity for AI & Innovation and a passion for learning 

• Fluency in English required; additional languages a plus (German French Arabic) 

Essential Capabilities: 

• Oversee content creation including case studies videos speaking engagements and sales materials 

• Ensure quality control and brand consistency across all customer marketing deliverables  

• Pitching customers and sales teams on participation in the Customer Marketing Program 

• Build and nurture authentic trusted relationships with internal and external stakeholders 

• Adaptability and multitasking in fast-paced environment 

• Effectively navigate customer requirements for communications and legal approval across EMEA markets and a variety of industries 

• Ability to build relationships effectively with internal stakeholders such as sales customer outcomes and communications at all levels including senior management 

• Exceptional project management and communications skills to drive and deliver high impact customer marketing programs

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time