Senior Product Marketing Manager

About us

At RavenPack we are at the forefront of developing the next generation of generative AI tools for the finance industry and beyond. With 20 years of experience as a leading big data analytics provider for financial services we empower our clientsincluding some of the worlds most successful hedge funds banks and asset managersto enhance returns reduce risk and increase efficiency by integrating public information into their models and workflows. Building on this expertise we are launching a new suite of GenAI and SaaS services designed specifically for financial professionals.

Join a Company that is Powering the Future of Finance with AI

RavenPack has been recognized as the Best Alternative Data Provider by WatersTechnology and has been included in this years Top 100 Next Unicorns by Viva Technology. RavenPack has launched Bigdata our Gen-AI platform tailored for finance which is already being recognized as the #1 platform for powering financial AI agents.

European legal working status is required.

Role Overview

We are seeking a strategic execution-oriented Senior Product Marketing Manager to own product positioning go-to-market strategy and account-based marketing (ABM) enablement across RavenPacks product portfolio.

This role sits at the intersection of Product Sales Demand Generation and Customer teams with a clear mandate to:

• Translate complex technical capabilities into compelling buyer-relevant narratives

• Enable enterprise sales motions through strong ABM foundations

• Drive deeper adoption and expansion within our most strategic accounts

The ideal candidate combines classic product marketing strengths with a strong understanding of enterprise B2B buying dynamics and account-based growth models.

Core Responsibilities

1. Product Positioning & Messaging

• Own and evolve product positioning and value propositions for RavenPack Edge and across priority use cases and buyer personas.

• Translate technical features (data APIs analytics AI workflows) into clear business outcomes for investment risk research and AI leaders.

• Develop differentiated messaging frameworks by industry segment account maturity and buying committee role.

• Ensure consistent product narratives across marketing sales and customer-facing touchpoints.

• Own ABM messaging framework - enable sales and marketing to deliver consistent stage relevant narratives across touchpoints.

2. Go-to-Market Strategy & Execution

• Lead go-to-market planning for new product launches feature releases and dataset expansions.

• Partner closely with Product Management to influence roadmap prioritization based on market feedback and revenue impact.

• Define target audiences ICP tiers and priority use cases for each GTM motion.

• Coordinate launch execution across content campaigns sales enablement and PR.

3. Account-Based Marketing (ABM) Enablement (Core Focus)

This role is a key owner of ABM readiness and effectiveness.

• Define account-level narratives aligned to expansion and multi-product adoption strategies.

• Partner with Sales and ABM/Demand teams to:

  • Map products and use cases to specific accounts business units and buying roles

  • Develop account-specific value hypotheses and messaging

  • Support 1:few and 1:many ABM programs with strong product context

• Create modular ABM assets including:

  • Account-specific value propositions and solution briefs

  • Executive-ready narratives for senior stakeholders (CIO Chief AI Officer Head of Research etc.)

  • Use-case driven landing page copy and sales materials

• Ensure ABM programs are grounded in real customer pain points competitive context and proof points.

4. Sales Enablement

• Develop and maintain high-impact sales enablement assets including pitch decks product one-pagers solution briefs and battlecards.

• Enable Sales teams with clear guidance on:

  • When to lead with which product or use case

  • How to position RavenPack versus internal builds and third-party alternatives

• Deliver internal product and messaging training for Sales Solutions Engineering and Customer Success teams.

5. Market Customer & Competitive Intelligence

• Conduct ongoing market and competitive research across data analytics and AI infrastructure landscapes.

• Gather structured feedback from Sales Customer Success and clients to refine positioning and messaging.

• Translate insights into actionable recommendations for GTM strategy ABM priorities and product roadmap discussions.

6. Demand & Expansion Support

• Partner with Demand Generation to shape campaigns that support pipeline creation and account expansion.

• Provide product and use-case guidance for content such as webinars case studies white papers and events.

• Support customer expansion initiatives by articulating new value paths within existing accounts.

• Partner closely with AEs to capture deal intel and convert it into structured messaging briefs and account specific enablement.

Success Metrics

Success in this role will be measured by:

• Clarity and consistency of product and account-level messaging

• Adoption of product marketing assets by Sales and ABM teams

• Contribution to pipeline creation and expansion within priority accounts

• Effectiveness of GTM launches and ABM programs

• Internal stakeholder satisfaction (Sales Product Customer teams)

Required Skills & Experience

• 7 years of experience in Product Marketing within B2B SaaS data fintech or enterprise technology environments.

• Proven experience supporting enterprise sales and complex buying committees.

• Strong understanding of account-based marketing principles and enterprise expansion motions.

• Ability to translate highly technical concepts into compelling outcome-oriented messaging.

• Experience collaborating cross-functionally with Product Sales Demand and Customer Success teams.

• Strong written and verbal communication skills in English (Spanish is a plus).

Preferred Qualifications

• Experience in financial services data platforms analytics or AI infrastructure.

• Exposure to API-first products and technical buyer personas.

• Experience supporting multi-product portfolios and expansion-led growth strategies.

• Prior involvement in ABM programs (1:few or 1:many) at enterprise scale.

Whats in it for You

• Growth Opportunity: Join a rapidly growing company with 180 team members with offices in New York Madrid and Marbella building AI that truly matters for business and finance.

• Competitive Salary: In RavenPack we believe that your time and experience needs to be fairly rewarded.

• Continuous learning: We provide the support needed to grow within the team.

• Innovation: Innovation is the key to our success so we encourage you to speak up and tell us about your vision.

• Hybrid work arrangement: 3 days in the office 2 days remote (post-onboarding).

• Shuttle bus (Málaga): From Malaga Fuengirola La Riviera and Estepona is available for free from the company.

• Diversity is in our DNA! You will work in an international environment (over 29 nationalities and 24 languages spoken!)

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion colour national origin gender sexual orientation age marital status veteran status or disability status.