Revenue Marketing Program Manager, LATAM
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Job Location:
Rio de Janeiro - Brazil
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
About the Role
Abnormal AI is seeking a Revenue Marketing Program Manager to own the planning and execution of regional and partner-driven demand generation programs across Latin America. Sitting at the intersection of field channel and revenue marketing this role is responsible for generating qualified pipeline accelerating deal velocity and increasing brand visibility through localized data-driven programs. You will work closely with regional sales SDRs and partners to deliver measurable marketing impact aligned to business goals.
What Youll Do
- Own regional pipeline generation goals aligned to LATAM revenue targets.
- Plan and execute integrated field channel and digital campaigns including events webinars ABM and email.
- Partner closely with Sales leadership and SDRs to prioritize campaigns ensure strong lead handoff and support pre- and post-event engagement.
- Track and analyze campaign and funnel performance (MQLs SALs pipeline ROI) and iterate based on insights.
- Manage local field events sponsorships executive programs and partner activations.
- Collaborate cross-functionally with Product Marketing Digital Content and Partner teams.
- Build and manage campaigns in Salesforce ensuring accurate tracking and reporting.
- Drive process improvements and automation to increase efficiency and output.
Must-Have Skills
- 58 years of experience in B2B demand generation or revenue marketing ideally in SaaS or cybersecurity.
- Proven success owning and delivering regional pipeline targets.
- Deep understanding of full-funnel demand generation and performance measurement.
- Hands-on experience with Salesforce Marketo (or similar) and ABM platforms.
- Strong data fluency with the ability to translate insights into action.
- Experience working cross-functionally with Sales and Channel partners.
- Fluent Brazilian Portuguese.
Nice-to-Have Skills
- Business-level Spanish.
- Experience in cybersecurity or adjacent technology markets.
- Familiarity with ROI modeling and performance dashboards.
- Experience launching partner co-marketing initiatives.
- Knowledge of LATAM market nuances and localization strategies.
#LI-MP1
Required Experience:
Manager
Key Skills
- ASC 606
- Hotel Experience
- Hospitality Experience
- GAAP
- Accounting
- Revenue Management
- Pricing
- Analysis Skills
- Salesforce
- SOX
- ERP Systems
- NetSuite
About Company
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