Associate Director Programmatic
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Job Location:
Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
About the Role:
We are seeking an energetic Group Head to lead the planning execution and strategy functions for Dentsu programmatic. You will be responsible for driving revenue growth building end-to-end campaign strategy across brands managing a team of programmatic specialists and ensuring both client-delight as well as aligning with internal stakeholders. With this you will be looked at as a respected personality who has deep understanding of programmatic platforms & planning functions.
Responsibilities:
- Develop and own an end-to-end programmatic campaign planning execution & strategy functions for client accounts.
- Work on campaign strategy which begins from understanding brand KPIs identifying core audiences & their presence across demo geo & platforms to finally build an effective omni-channel plan.
- Maintaining oversight and proactive management of multiple campaign planning and execution activities.
- Implement advance targeting strategies such as cross device omni-channel retail media CTV OTT & DooH.
- Manage and lead multiple brand accounts participate in MBRs and QBRs to build strong client relationship by being a trusted partner.
- Drive adoption of programmatic first approach across display video CTV & OTT ad formats.
- Build lead and mentor a programmatic team to ensure skills development & operational excellence.
- Bring in both planning and executional innovation to offer a value add to client KPIs & ensuring a proactive approach for the entire programmatic strategy.
- Lead programmatic pitches RFP responses & new business development initiatives.
- Provide senior client servicing teams with regular insights performance reviews & strategic recommendations.
- Stay updated on the industry trends & innovations around AI ML rich media formats & DCO etc.
Qualifications:
- 6-8 years of experience with at least 5 years in an agency environment.
- Deep expertise of planning & execution of branding and performance mandate from clients.
- Expert of building PPT decks & single handedly running client meetings.
- Deep expertise of DV360 TTD Amazon Criteo & Xandr DSP platforms.
- Experience with DMPs CDPs & ad-servers (Google CM360 Adobe Flashtalking etc.)
- Strong analytical skills with proficiency in Excel Google Analytics PowerPoint PowerBI & other reporting tools.
- In depth understanding of all YouTube ad formats frequency & reach planning as well as executional expertise.
- Proven experience in scaling programmatic offerings within an agency environment. This includes programmatic and social platforms (Google Meta & others).
- Familiar with identity solutions privacy regulations & other industry initiatives.
- Excellent communication & leadership skills.
Location:
India - Maharashtra- Pune - Baner - Amar Madhuban Tech ParkBrand:
AmnetTime Type:
Full timeContract Type:
PermanentRequired Experience:
Director
Key Skills
- Program assessment
- FDA Regulations
- Manufacturing & Controls
- Program Evaluation
- budget forecast
- Research Experience
- Operations Management
- Research & Development
- Strategic Planning
- Contract Management
- Leadership Experience
- negotiation
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.
