General Manager Marketing & Communication
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Job Location:
Sheboygan, WI - USA
Monthly Salary:
Not Disclosed
Posted on:
23 hours ago
Vacancies:
1 Vacancy
Job Summary
Acuity is seeking a General Manager - Marketing & Communication to oversee communications directed toward employees agents and customers ensuring brand consistency and effective communication strategies that align with the companys vision and goals. This position supervises and sets the strategic direction for the Marketing & Communication team supports their professional growth and training and writes and delivers formal performance appraisals.
ESSENTIAL FUNCTIONS:
- Develop and implement holistic communication strategies that deliver cohesive messaging to engage internal and external audiences.
- Create strategic marketing plans to meet future needs and expectations for Acuity including monitoring market dynamics to develop and/or change strategic and tactical approaches.
- Develop and maximize programs to engage target audiences across stages of their journey integrating communication strategies that drive desired outcomes.
- Lead creative development processes and promote creativity in marketing communications.
- Establish and maintain a consistent corporate image throughout all Acuity product lines promotional materials and events.
- Build positive collaborative relationships with internal and external partners to align communication efforts with business objectives.
- Actively participate with leadership team to align on strategic vision and organizational objectives. Collaborate with leaders to ensure marketing & communication strategies support overall organizational objectives.
- Energetically engage and support change leadership with an open-mind and continuous learning mindset. Partner to align teams during times of organizational change to align on clear consistent transparent messaging.
- Stay up to date on industry trends and best practices in communication and brand management.
- Mentor the professional development of team including providing ongoing training direction and guidance to ensure a motivated and productive team.
- Instrumental in the interviewing process of potential employees.
- Manage budgets costs on a monthly or campaign basis.
- Regular and predictable attendance.
- Performs other duties as assigned.
EDUCATION:
Masters degree in marketing preferred or relevant MBA.
EXPERIENCE:
- Several years of direct experience in marketing field including online or traditional marketing strategies understanding customer needs and patterns current market conditions and competitor information.
- Experience in the insurance industry: product knowledge understanding of independent agent dynamics customer needs and competitive positioning.
- Proven communication and relationship building skills that advances a sense of teamwork and culture.
- Prior management experience preferred.
OTHER QUALIFICATIONS:
- Exemplify Acuitys Common Purpose Mission and Values through daily actions as a leader and role model and encourage consistent customer-focused behaviors within the department and across Acuity.
- In-depth knowledge of marketing theory and best practices.
- Deep experience in content and messaging optimization by channel and customer segment and how to best build a brand.
- Exceptional communication skills and ability to lead teams.
- Proficiency using wide array of communication tools and platforms including social media email marketing content management systems and analytics tools.
- Experience measuring analyzing and grading campaign and program performance against established business objectives.
- Ability to quickly adapt to change through utilization of new concepts and technologies.
- Provide timely and descriptive feedback support others and positively influence outcomes.
- Effectively organize and accomplish tasks.
*Acuity does not sponsor applicants for U.S. work authorization.*
This job is classified as exempt.
For this role Acuity offers a comprehensive benefits package including a generous 401(k) contribution medical dental vision life and disability insurance paid time off an Employee Assistance Program and more. A full description of benefits and eligibility will be provided to candidates during the hiring process.
We are an Equal Employment Opportunity employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability race color religion gender national origin age genetic information military or veteran status sexual orientation marital status or any other protected Federal State/Province or Local status unrelated to the performance of the work involved.
If you have a disability and require reasonable accommodations to apply or during the interview process please contact our Talent Acquisition team at . Acuity is dedicated to offering reasonable accommodations during our recruitment process for qualified individuals.
Required Experience:
Director
Key Skills
- Business Development
- Business
- Marketing
- Company Website
- General Managements
- Communication
- CRM
- Market Research
- Project Management
- Content Marketing
- Email Campaigns
- marketing collateral
- Powerpoint
- Analytics
About Company
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