Brand Media Buyer, TV and Offline

At Constant Contact we are seriously awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner.Theres something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here we all play an integral part in helping business owners entrepreneurs non-profits and individuals to succeed by giving them all the help and tools they need to grow online. Were energized by new challenges and new possibilities-and were just getting started!

Constant Contact is seeking a performance-focused brand Media Buyer with deep expertise across TV and OLV to drive new customer acquisition at scale. You will play a key role in expanding reach among small businesses by driving brand awareness and consideration delivering high-quality leads and sign-ups through full-funnel video and offline media.

What Youll Do:

• Develop media strategies across TV and OLV focused on driving measurable new customer acquisition and brand goals.
• Build cross-channel plans aligned to brand goals CAC targets trial sign-up goals and audience expansion initiatives.
• Execute TV and OTT and CTV buys that integrate with digital channels to improve reach and funnel performance.
• Negotiate with networks publishers and platforms to secure high-value placements and efficient pricing.
• Monitor budgets daily to ensure efficient pacing toward brand lead trial and CPA goals.
• Conduct real-time optimisations across placements creative variations and flighting to improve conversion outcomes.
• Partner with Analytics to align channel performance with downstream metrics including brand trial activation and paid conversion.
• Implement structured testing (creative audiences partners dayparts geos) with clear hypotheses and decision rules.
• Collaborate with MarTech and Analytics teams to improve attribution tracking and measurement accuracy across platforms.
  Work closely with Growth Marketing Creative Brand Product Marketing and Lifecycle to ensure media supports GTM priorities.

Success Measures:

• TV and video contribution to new customer adds brand and improved CPA outcomes.
• Improved reach efficiency and incremental performance supported by testing and learning.
• Strong creative feedback loop that improves performance outcomes over time.

Who You Are:

• Bachelors degree in marketing advertising communications or related field.
• 3 to 6 years hands-on media buying experience with strong focus on customer acquisition and brand building.
• Experience buying YouTube and OLV TikTok DV360 and OTT and CTV platforms.
• Strong understanding of upper and mid-funnel video strategies and tying them to lower-funnel performance.
• Strong negotiation skills with experience managing large budgets and media partners.

Preferred:

• SaaS or subscription-based experience ideally SMB audiences.
• Knowledge of incrementality testing and measurement models.
• Experience with ad verification brand safety and performance measurement tools.

Why Youll Love Us:

• We celebrate one anothers differences. We are proud of our culture of diversity and inclusion and were always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If youre passionate about supporting businesses and organizations you wont find a better spot to share your talent. Were dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses non-profit organizations and community groups.
• Youll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business take on stretch assignments seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact were all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person participate in live trainings and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact Inc. and a part of the Constant Contact group of brands.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race color religion sex gender gender identity national origin citizenship age disability sexual orientation genetic information veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions please contact

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)

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Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters staffing firms search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.