VP Acquisition & Growth (HF)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About the role
We are looking for a VP Acquisition & Growth to lead and scale Perifits international customer acquisition function across multiple markets (>15 countries).
Reporting to the Chief Revenue Officer this role sits within the Revenue organization alongside Brand B2B and E-commerce teams.
The VP Acquisition & Growth is in charge of driving profitable acquisition internationally improving paid media efficiency building scalable acquisition and growth practices across channels and countries and managing the Acquisition & Growth team.
This is a senior leadership role combining strategic ownership analysis execution and team management with a strong international scope.
Your mission
Your mission is to build and operate a high-performing international acquisition & growth engine.
You ensure acquisition strategies:
scale effectively across markets
adapt to local specificities
and remain efficient and resilient as Perifit grows globally.
Key responsibilities
Own international acquisition within the Revenue organization
Define and lead Perifits international acquisition & growth strategy in line with Revenue objectives.
Own topline revenue growth across markets with clear accountability on performance and scalability.
Drive qualified multi-country traffic growth while ensuring channels efficiency and profitability.
Prioritize markets channels and acquisition levers based on growth potential performance and scalability.
Scale existing markets and support the launch of new geographies.
Act as a key partner to the CRO on international acquisition strategy trade-offs and growth decisions.
Innovation & Exploration
Identify test and structure new growth levers and acquisition opportunities across markets and channels.
Own and drive the creative strategy for acquisition in close collaboration with Brand and Creative teams.
Expand beyond core paid media through CRM partnerships healthcare professional affiliation and emerging channels.
Improve efficiency and scalability through tooling automation and optimized processes.
Foster a strong test-and-learn culture and continuous experimentation mindset.
Data & Optimization
Own performance measurement through clear actionable KPIs.
Partner closely with Data and Finance teams to ensure reliable decision-ready international performance analysis.
Standardize measurement reporting and decision-making frameworks across markets.
Continuously optimize budget allocation and resource deployment to maximize business impact.
Team Management & Leadership
Lead structure and scale the international Growth & Acquisition team (7 people). The teams roles span traffic management SEO growth and creative strategy.
Set clear objectives priorities and performance standards across markets.
Develop team capabilities support career growth and drive long-term performance.
Foster a culture of accountability excellence and collaboration.
Act as a strong cross-functional leader aligned with E-commerce Brand Data and Product teams.
Required Experience:
Exec
Key Skills
About Company
Perifit is the health technology brand for all womankind. From pelvic floors to breastfeeding, and beyond, we’re here to help.
