Digital Marketing Analyst Intern

Guadalajara - Mexico

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

NXP Semiconductors enables a smarter safer and more sustainable world through innovation. As the world leader in secure connectivity solutions for embedded applications NXP is pushing boundaries in the automotive industrial & IoT mobile and communication infrastructure markets.

The digital marketing analyst will be responsible of obtaining the different performance analytics around Automotives digital marketing strategy activities

As part of this performance numbers he or she will need to have the benchmarks within NXP and the industry for proper comparison. This person will also be responsible of generating monthly reports using these analytics that offer an interpretation of the data for the rest of the team to utilize them.

Benefits his or her work need to bring to the global automotive marketing team:

Improve efficiency: By having regular data insights the team can focus in the activities that generate more value to the yearly goals.
Correctly use NXPs lead generation machine: Having reports that correlate the digital assets and activities with the monthly leads the team will be able to focus on the right activities/assets to repeat success stories.
Create better communication channels: By reviewing which are the media calls and activities our GSM team consumes/attends the most.
Better reaction time:
Launch process improvements: With especial attention into the analytics of the NPI pages and promotion activities we can improve the launch communications with each launch.
Better use of our budget

Requirements: