Director of Creator Product Marketing
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Job Location:
San Mateo, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Roblox is the foundation for the future of game creation and our creators are driving that evolution. We are looking for a world-class Director of Creator Product Marketing to define how we build empathy communicate innovation and foster long-term success for our developer community. This is a high-visibility leadership role requiring a blend of technical depth narrative mastery and the executive partnership to shape the platforms most critical relationships.
You will define how Roblox communicates and builds utility for millions of developers worldwide. You will lead a high-performing team of Product Marketers who drive the engine for our Engine AI and Creator products. Your objective is to move beyond the technical what and define the why that connects our product roadmap to the ambitions of our creators.
You must be an opinionated advocate for the creator experience comfortable navigating complex strategic debates at the executive level and ensuring our marketing efforts drive genuine business and community impact.
This role is based in our San Mateo CA Headquarters on a hybrid model in-person three days a week and reports into the Senior Director of Product Marketing. #LI-Hybrid
You Will:
- Reimagine the way we communicate with creators. You will up-level individual features into broad platform-defining programs that resonate across our most important surfaces from product launches to owned community channels.
- Act as a key advisor to the Chief Creator Ecosystem Officer SVP of Engine and other C-suite leaders. You are expected to bring a strong insights-informed perspective to the table possessing the intellectual confidence to challenge the status quo and defend the strategic direction of the creator narrative.
- Build a deep bridge between Engineering Product Developer Relations and Comms. You will lead a team that ensures the creator point of view is the heartbeat of every initiative including Economy User and Safety workstreams.
- Partner with Product Design User Research and Data Science to move beyond the launch moment developing strategies that drive long-term adoption and utility of hero products.
- Use market intelligence and deep creator empathy to act as a sounding board for product and ensure our product roadmap and messaging frameworks are genuinely grounded in the lived experience of our developers.
- Synthesize complex technical innovations into high-impact narratives that inspire action and cultivate trust across a diverse global audience of creators.
- Partner with the Integrated Marketing team to bring our narratives to life via high-quality marketing programs and assets.
You Have:
- 10 years Product Marketing in high-growth two-sided technology platform or deep expertise with Developer Gaming and/or Social Platforms
- Desire to work in a high-velocity high visibility role with lots of ambiguity
- A technical inventive and community-minded approach to marketing
- A collaborative perpetually curious nature with an extremely high-level of creator obsession.
- Stellar verbal and written communication skills. Experience presenting at all levels of the organization including executive leadership.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Roblox is the ultimate virtual universe that lets you create, share experiences with friends, and be anything you can imagine. Join millions of people and discover an infinite variety of immersive experiences created by a global community!
