Job Summary
At Home is looking for an eCommerce Optimization Analyst to join our growing eCommerce team!
This person will own the A/B testing and Conversion rate Optimization program. They will find ways
to optimize the website & mobile app for our customers. They will develop a strategy form a
hypothesis and perform tests to increase site conversion rates & other key performance indicators.
Key Roles and Responsibilities
The eCommerce Optimization Analysts day-to-day responsibilities will require the individual
to have a working knowledge of conversion rate optimization (CRO) tools. Specifically Adobe
Analytics Adobe Target heat mapping and UX tracking tools
Own the A/B testing process & strategy. Work with the eCommerce team members to finalize
the A/B test designs development tagging quality assurance & reporting
Identify A/B test opportunities by analyzing user behavior navigation patterns page
performance and conversion funnels
Identify customer friction points on the website for conversion and create a plan to solve
those friction points by A/B testing.
Play a pivotal role in communicating to both peers and executive leadership opportunities for
site improvements
Follow up on the A/B testing strategy hypothesis and subsequent analysis
Conduct moderated & unmoderated user testing scenarios to find qualitative supporting data
for continuing conversion rate optimization
Job Description Summary
Qualifications and Competencies
1 years of relevant web analytics experience is required
Experience with retail analytics with the ability to communicate complex concepts to a variety
of audiences.
The problem-solving mindset with experience in diagnosing reporting tracking and resolving
data quality issues
Strong analytic quantitative and data interpretation skills and ability to transform data into
actionable insights. Presentation skills are a must
Working knowledge of Power BI is a plus but not required
Working knowledge of online testing applications such as Google Optimize Adobe Target
Kibo Monetate AB Tasty VWO and Convert is required
Required Experience:
IC
Explore home décor, furniture, holiday décor, outdoor lighting, patio furniture, and more from At Home. Your destination for stylish living on any budget