Digital Marketing Planner, Zappos

Zappos Digital Marketing is looking for a Digital Marketing Planner to drive strategic marketing performance through data-informed decisions. This role will own the development and maintenance of forecasting models performance tracking systems and analytical frameworks that inform marketing investment decisions. The successful candidate will combine strong analytical capabilities with cross-functional partnership skills to optimize marketing performance across channels.

Key job responsibilities
Own marketing performance forecasts (weekly/monthly) and budget tracking processes including accruals accuracy
Create and maintain dashboards and reporting frameworks to track cross-channel KPIs and performance
Drive process improvements for reporting systems and implement controls to address gaps
Lead the execution of media measurement frameworks and MMM implementation
Analyze performance variance and develop action plans to optimize marketing spend
Partner with agencies and internal stakeholders to ensure alignment on forecasts and reporting
Provide ad-hoc analysis and insights on marketing trends and campaign effectiveness


- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Knowledge of SQL
- Experience working cross functionally across several teams
- Experience with written and verbal communication and presentation
- Bachelors degree or equivalent
- 4 years of analytical experience preferrably in Finance Planning or Digital Marketing

- Experience in professional non-internship marketing
- Usage of generative AI tools to enhance workflow efficiency with a willingness to learn effective prompting and evaluation practices
- Ability to recognize opportunities where generative AI could enhance products workflows or customer experiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 86700.00 - 151700.00 USD annually