Senior Community Marketing Manager, Accountants

About Gusto

At Gusto were on a mission to grow the small business economy. We handle the hard stufflike payroll health insurance 401(k)s and HRso owners can focus on their craft and customers. With teams in Denver San Francisco and New York were proud to support more than 400000 small businesses across the country and were building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.

About the Role

Were looking for a Senior Community Marketing Manager Accountants to build and scale Gustos brand presence and community with the accountant audience.

This is a highly visible strategic role responsible for representing Gusto externally to accountants through thought leadership community programs events and partnerships. Youll create the connective tissue between brand community and growthdriving firm recruitment activation and long-term engagement while strengthening Gustos reputation as the small business partner accountants trust and advocate for.

About the Team

This role is part of the go-to-market team responsible for driving pipeline and fueling growth across indirect channels. We combine creativity data-driven insights and cross-functional collaboration to design campaigns that reach engage and convert the right audiences at scale. Together weve helped Gusto grow to serve thousands of accounting partners nationwide and were just getting started.

Heres what youll do day-to-day

Build and lead Gustos accountant community strategy defining how we show up consistently and credibly across owned earned and experiential channels.

Represent Gusto externally to the accountant audience through thought leadership speaking opportunities events community programs and industry partnerships.

Develop and scale community programs and experiences (virtual and in-person) that foster connection education and advocacy among accounting firms.

Own and evolve Gustos accountant-facing thought leadership strategy partnering with content comms and product marketing to create narratives that build trust and authority.

Partner closely with product marketing and sales teams to ensure community efforts translate into firm recruitment activation and engagement.

Design and execute events and sponsorship strategies (e.g. conferences field events roundtables meetups) that strengthen brand affinity and accelerate funnel impact.

Collaborate with PR comms and social teams to amplify community voices and elevate Gustos presence in the broader accounting ecosystem.

Establish feedback loops with accountants to surface insights that inform product positioning messaging and partner experience.

Define and track success metrics across accountant community health including awareness sentiment engagement and top-of-funnel performance.

Manage budgets vendors and external partners to deliver high-quality programs efficiently and at scale.

Heres what were looking for

710 years of experience in community marketing ideally within partner- or relationship-driven industries.

Proven experience building and scaling communities or external-facing programs that drive trust engagement and long-term growth.

Strong track record of representing a brand externally through events speaking partnerships or thought leadership.

Experience developing integrated programs that connect brand and community efforts to measurable business outcomes.

Excellent storytelling and communication skills with the ability to craft compelling narratives for senior professional audiences.

Strong cross-functional collaborator who can influence without authority and partner closely with sales product marketing comms and leadership.

Data-informed mindset with experience defining and measuring success across brand engagement and funnel metrics.

AI fluency: Ability to use AI tools (e.g. ChatGPT Glean) to improve efficiency in content creation personalization and insight generation with strong judgment about when to apply AI vs. human expertise in community building.

Comfort operating in a fast-paced ambiguous environment while building something net-new from the ground up.

Bonus: experience marketing to accountants professional services firms or other referral-based ecosystems.

Compensation

Our cash compensation amount for this role is $152655/yr to $190000/yr in Denver Phoenix/Scottsdale Las Vegas and Atlanta and $180000/yr to $225000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location experience and expertise and may vary from the amounts listed above.

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Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.

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