Director, Marketing Operations (Salesforce Marketing Cloud)
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Job Location:
Overland Park, KS - USA
Monthly Salary:
$ 114000 - 190000
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
McKesson is an impact-driven Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights products and services that make quality care more accessible and affordable. Here we focus on the health happiness and well-being of you and those we serve we care.
What you do at McKesson matters. We foster a culture where you can grow make an impact and are empowered to bring new ideas. Together we thrive as we shape the future of health for patients our communities and our people. If you want to be part of tomorrows health today we want to hear from you.
Rx Savings Solutions (RxSS) part of McKessons CoverMyMeds organization offers an innovative patented software system that educates and empowers consumers to make the best healthcare choices at the lowest cost. Founded and operated by a team of pharmacists and software engineers we support a collaborative cost-saving solution for purchasing prescription drugs.
Were looking to hire aDirectorMarketing Operationsto provide strategic oversight for marketing technologyand data to drive revenue growthandpatient engagement whileoverseeingomni-channelcampaign executionbudgetand performance. This role collaborates withcross-functionalteamsacross the business to drive successful outcomes forRevenue Marketing (B2B) and Engagement Marketing (B2C).The desired candidate will have a strongcombination of bothstrategic andtechnical backgroundleveragingSalesforce Marketing Cloudinpreviousroles.This role overseestheinternal marketing operationsteamand works closely with product engagement engineering and commercial teams.Key dutiesinclude leadingstrategyand planning managinglifecyclecampaignsand operations delivering scalable experiencesevaluatingperformance and applying data insights to guide planning.
* Our ideal candidate will reside in Overland Park KS or Columbus OH to support a hybrid work schedule but we may consider a well qualified full-remote individual.
Key Responsibilities:
Strategy & Planning: Develop marketing operations strategyandroadmap plans fornew tech/AIinnovation andimprovedcustomer experiences and journeys.This includes support for both B2C and B2B campaigns driving engagement and demand generation.
Process & Technology: Oversee marketing tech stack (marketing automation platform)optimizeworkflowsmanagebudgetand ensure data integrity for campaign execution.Partner closely withSalesforceteam to develop scalable architecture foromni-channelexperiencesand lifecycle marketing.
Operations &Development:Lead the developmentimplementationexecutionand enhancementsofexisting andnew patient experiencesin Salesforce Marketing Cloud and Data Cloud.
Data & Analytics:Lead team responsible fortestingreportingand outcomes;analyzecampaign performance and providestrategicactionable insightsand recommendationsto leadership.Manage segmentationstrategypersonalizationplanning andimplementation ofattribution models.
Campaign Management:Lead oversight of lifecycle andcampaign strategy ensure content resonancemonitoroutcomes and drive optimizationof performance.This includes omni-channel strategies and touchpointssuch asemail direct mail SMS phone campaigns and provider outreach.
Cross-Functional Alignment: Collaborate withproductsalesengineeringandanalytics teams to ensure marketing efforts support business goalssuch as product revenue growthdemand generation member engagement and customerretention.Work with legalcomplianceand privacy to ensure requirements are met. Operate as one team with shared outcomes.
Leadership:Manage marketing operations team mentorfor career development foster a customer-first culture and manage change within adynamic environment.Responsible forteamprocesses standard operations procedures technicaldocumentationand quality control.
Compliance & Governance:Ensure all activitiescomply withindustry regulationsanddata privacy laws (e.g.HIPAA). Understand and execute data captureplansprivacyand consent management.
Skills & Experience:
Bachelors degree in business marketing or engineering or equivalent and typically requires 12 years of relative experience including 4 years of management experience
7 Years of experience in Marketing Automation and/or Operations roles preferablyin healthcare and/or SaaSindustries
StrongB2C andB2B marketingbackground data storytelling and technicalexpertise(Marketing Automation Platforms CRM)
SalesforceMarketing Cloudexperienceand Data Cloudexperiencestronglypreferred
Strong knowledge ofAMPscript SQLandHTML/CSS/Responsive Design
Deep knowledge of Marketing Clouddata structureAPIs Data Extensions Marketing Cloud SFTPand functionalitysuch as Journey Builder Email Studioand Marketing Cloud Connector App withinSalesforce
Familiarity with Salesforce CRM Sales Service and/or Experience Clouds
Knowledge of productdevelopment lifecycle and tools such as JIRA
Experience working in healthcare or another regulated industry with knowledge of HIPAAPHI/PIIdata privacyandcompliance requirements
Leadershipandstakeholder management and ability to work in ambiguity
Experience in building scalable systems and driving automation for growth
We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors including performance experience and skills equity regular job market evaluations and geographical markets. The pay range shown below is aligned with McKessons pay philosophy and pay will always be compliant with any applicable regulations. In addition to base pay other compensation such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson pleaseclick here.
Our Base Pay Range for this position
$114000 - $190000McKesson has become aware of online recruiting-related scams in which individuals who are not affiliated with or authorized by McKesson are using McKessons (or affiliated entities like CoverMyMeds or RxCrossroads) name in fraudulent emails job postings or social media light of these scams please bear the following in mind:
McKesson Talent Advisors will never solicit money or credit card information in connection with a McKesson job application.
McKesson Talent Advisors do not communicate with candidates via online chatrooms or using email accounts such as Gmail or Hotmail. Note that McKesson does rely on a virtual assistant (Gia) for certain recruiting-related communications with candidates.
McKesson job postings are posted on our career site: .
McKesson is an Equal Opportunity Employer
McKesson provides equal employment opportunities to applicants and employees without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability age genetic information or any other legally protected category. For additional information on McKessons full Equal Employment Opportunity policies visit our Equal Employment Opportunity page.
McKesson welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation please contact us by sending an email to .
Join us at McKesson!
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
McKesson is the leading healthcare company for wholesale medical supplies & equipment, pharmaceutical distribution, and healthcare technology solutions. McKesson is the central nervous system of health care. At any given moment, in any given minute, we simultaneously execute thousands ... View more
