Marketing Operations Manager

KIPP Public Schools Northern California

Job Location:

Oakland, CA - USA

Monthly Salary: $ 83000 - 104000

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Description

Position Summary

The Marketing Operations Manager plays a critical role in enabling effective data-informed student recruitment and enrollment efforts across a 23-school TK12 network. This role supports brand awareness student application generation and student matriculation by partnering closely with Regional Operations Communications Field Recruitment and other teams to operationalize campaigns ensure data quality and surface insights that drive continuous improvement and stronger enrollment outcomes.

The ideal candidate is a highly organized collaborative and data-driven operator with experience building and scaling multi-channel marketing operations. They bring strong expertise in marketing performance reporting campaign workflow management and cross-functional partnership to ensure alignment efficiency and impact.

KIPP NorCals mission is to create joyful academically excellent TK-12th grade schools (tuition-free) that prepare students with the skills and confidence to pursue the paths they choosecollege career and beyondso they can lead fulfilling lives and create a more just world.

This role will report to the Director of Student Recruitment & Enrollment. This is a hybrid role with an expectation of at least 3 days per week onsite at our Regional Support Office in Oakland (BART accessible) as well as occasional travel to our schools and local communities as needed.

Essential Functions and Responsibilities

Marketing Systems & Infrastructure:

Own and optimize the marketing technology stack supporting student recruitment (ex. CRM project management software and enrollment management platforms).
Maintain progress monitoring data quality field definitions workflows and system documentation.
Serve as the primary point of contact for system configuration troubleshooting and vendor coordination.
Identify opportunities to streamline manual processes and reduce operational burden on frontline teams.

Enrollment Funnel & Lead Operations:

Design document and continuously improve lead management processes across the enrollment funnel including how this interplays with our enrollment management platforms.
Strategically set the standard for our lead stages routing rules and handoffs.
Monitor lead volume conversion rates response times and follow-up consistency.
Partner with Field Recruitment and Regional Operations teams to ensure systems and processes support equitable timely family engagement.

Reporting & Analytics:

Develop and maintain dashboards and regular reporting on recruitment performance (ex. inquiries applications enrollment yield and cost per lead).
Translate data into clear actionable insights for stakeholders.
Support goal setting forecasting and pacing against enrollment targets.
Ensure data integrity and consistent definitions across reports.

Campaign Operations Support:

Operationalize recruitment campaigns by:

Setting up tracking workflows and lead capture mechanisms.
Ensuring accurate attribution across digital and field channels.

Partner with the Communications team on collateral production and channel coordination.
Support testing and optimization efforts (ex. messaging channels timing) through structured experimentation.

Other duties as assigned.

Required Education

Bachelors Degree or equivalent experience.

Required Experience and Qualifications

3-5 years of professional experience in a marketing operations or related role.
Hands-on experience managing and optimizing a CRM and/or marketing automation platform (ex. HubSpot) including lead workflows and funnel reporting.
Strong analytical skills and comfort working with data dashboards and performance metrics.
Proven ability to document processes establish standard operating procedures and improve operational efficiency.
High attention to detail with the ability to zoom out and apply a strategic lens.
Excellent written and verbal communication skills with the ability to explain systems and data to diverse audiences.
Strong project management skills including prioritization and managing competing deadlines.
Demonstrated ability to build effective working relationships across teams and levels.
Results-oriented and service-oriented mindset.
Strong integrity and commitment to KIPPs mission and values.
Commitment to a culture of giving and receiving feedback with respect empathy and transparency.

Preferred Experience and Qualifications

Experience in one or more of the following: TK12 education nonprofit organizations student recruitment and enrollment operations and/or multi-site organizations.
Familiarity with project management and enrollment management platforms (ex. Asana SchoolMint).
Familiarity with digital acquisition channels (paid search paid social email and SMS) and their connection to tracking and attribution.
Experience collaborating with agencies communications or creative teams.
Proficiency with Google Workspace data visualization tools and video conferencing platforms.
Fluency in spoken and written Spanish.

Physical Mental and Environmental Demands

Physical: Ability to navigate office and school campuses and hold meetings in different spaces. Traditionally much of the day involves sitting. Ability to access and utilize technology. Occasional lifting/carrying of equipment up to 20 lbs. Physical agility to move self in various positions in order to execute duties effectively which may include kneeling walking pushing/pulling squatting twisting turning bending stooping and reaching overhead.

Mental: Stress of deadlines and normal work standards ability to analyze problems and generate alternatives work with interruptions concentrate for long periods of time read calculate perform routine math problems memorize and recall objects and people.

Environmental: Office environment subject to constant interruptions and distractions. Occasional school environment and travel of up to 15%. KIPP adheres to health and safety guidelines as outlined by the CDC CDE and public health agencies recommendations.

Classification

This is a full-time exempt position based on a full year calendar cycle based out of our Regional Support Office in Oakland CA with occasional travel to schools and districts.

This is a hybrid role with the expectation that three days per week be spent onsite at our Regional Support Office in Oakland.

Must possess a valid California drivers license and have access to a reliable vehicle for work-related travel.

About KIPP Public Schools Northern California

We are a thriving nonprofit network of 23 free public charter schools open to all students. At KIPP we believe all children should grow up free to create the future they want for themselves and that schools can and should be a critical factor in making that vision a reality. Together with families and communities we create joyful academically excellent schools that prepare students with the skills and confidence to pursue the paths they choosecollege career and beyondso they can lead fulfilling lives and build a more just world.

Our student community consists of nearly 7000 elementary middle and high school students in East Palo Alto Oakland San Francisco San Lorenzo San José Redwood City and Stockton. 81% qualify for free or reduced price lunch 34% are multilingual learners and 12% have special needs. We strive to cultivate a representative team of teachers and leaders that reflect our students diversity.

Compensation

KIPP Northern California is dedicated to you and your familys well-being! We offer a competitive salary as well as a comprehensive benefits package including medical dental vision and transportation benefits.

We benchmark annually against comparably-sized non-profit organizations in the regions where we operate to offer competitive salaries. The salary range for this position is between $83000 and $104000. Most candidates would be compensated at $89000.

How to Apply

Please submit a cover letter and resume by clicking apply on this page.

Required Experience:

Manager

DescriptionPosition SummaryThe Marketing Operations Manager plays a critical role in enabling effective data-informed student recruitment and enrollment efforts across a 23-school TK12 network. This role supports brand awareness student application generation and student matriculation by partnering ...