Job description:
Company Overview
The Learning Experience is the nations fastest growing Academy of Early Education franchise with over 450 centers across 29 states. We are dedicated to making a positive difference in the lives of children their families and communities through innovative early childhood education. Our core values emphasize an innovative mindset collaboration and community impact.
Summary:
We are seeking a Community & Enrollment Marketing Manager to support our 4 locations of early childhood education centers. All of the locations are in prime growth markets of the DFW Metroplex - Plano Frisco McKinney and Lewisville. This role is ideal for someone who is highly social organized creative and deeply invested in the local community.
Responsibilities
Develop and execute comprehensive marketing strategies to increase community engagement and student enrollment.
- Manage digital marketing campaigns across social media email and other channels.
- Optimize online presence through SEO content marketing and analytics.
- Collaborate with all 4 centers to tailor local marketing initiatives.
- Analyze campaign performance and adjust strategies for maximum impact.
- Coordinate with all 4 location teams to support enrollment goals.
- Oversee marketing budgets and ensure efficient resource allocation.
- Stay updated on industry trends to keep our marketing efforts innovative
This is not a remote or purely digital role. You will be actively representing our schools in the community attending events building relationships with families and local businesses supporting tours and driving enrollment through authentic in-person engagement paired with strong digital marketing execution.
Key Responsibilities
- Community Outreach & Event Marketing (Core Responsibility)
- Attend and represent all four schools at a minimum of 10 local community events per month
- Examples: city festivals library events HOA events kids activities mom groups school fairs fitness centers churches local businesses
- Identify schedule and coordinate new outreach opportunities specific to families with children ages 6 weeks6 years
Build relationships with:
- Local elementary schools & PTOs
- Pediatricians OB-GYNs speech/OT clinics
- Gyms swim schools dance studios
- Real estate agents & apartment communities
- Track event ROI (leads collected tours scheduled enrollments generated)
- Tours & Enrollment Support
- Support Directors with school tours open houses and enrollment events
- Ensure consistent high-quality tour experience aligned with our brand and values
- Follow up with prospective families via phone email or text
Assist with:
- Lead nurturing
- Waitlist management support
- Open house promotion and execution
- Social Media & Digital Marketing
Manage and create content for:
- Instagram
- Facebook
- Local parent/community groups
- Capture real authentic content from the schools:
- Classroom moments
- Events
- Teacher spotlights
- Curriculum highlights
Post consistently and strategically to drive:
- Tour bookings
- Brand trust
- Community awareness
- Coordinate promotions around:
- Enrollment specials
- Summer camps
- Pre-K & Kindergarten readiness
- Texas-specific school calendar milestones
- Local Marketing Execution (Texas Preschool Focus)
- Execute preschool-specific marketing needs such as:
- Open House campaigns
- Pre-K & Kindergarten enrollment drives
- Summer camp enrollment
- Back-to-school promotions
- Support compliance-appropriate messaging aligned with:
- Texas childcare licensing requirements
- Parent expectations around safety ratios and curriculum
- Maintain brand standards across all locations
Qualifications & Experience
2 years experience in:
- Childcare preschool or family-focused marketing (strongly preferred)
- OR community/event marketing with a strong local presence
Why This Role Is Unique
- Direct impact on enrollment growth
- High visibility across four schools
- Creative freedom paired with clear performance expectations
- Opportunity to become a recognizable face in the local parenting community
- Schedule & Compensation
Full-time role
- Mix of weekday evening and occasional weekend events
- Compensation based on experience (salary potential performance incentives)
Job Type: Full-time