Senior Strategic Events Marketing Manager

Harness is led by technologist and entrepreneur Jyoti Bansal founder of AppDynamics (acquired by Cisco for $3.7B). The company has raised $240M in Series E venture funding is valued at $5.5B and backed by top investors including Goldman Sachs Menlo Ventures IVP Google Ventures J.P. Morgan Capital One Ventures Citi Ventures ServiceNow Splunk Ventures and more. Harness is building the industrys leading AI-powered software delivery platform enabling teams worldwide to build test and deliver software faster safer and more reliably. Writing code is only 3040% of the engineering lifecycle the rest involves testing deployments security compliance and optimization. Harness brings AI and automation to this outer loop turning complex time-consuming workflows into streamlined processes at massive global scale.

The platform includes industry leading products inCI/CD Feature Flags Cloud Cost Management Service Reliability Chaos Engineering Software Engineering Insights Internal Developer Experience and API discovery observability governance and runtime protection. Over the past year Harness powered 128M deployments 81M builds 1.2T API calls protected and $1.9B in cloud spend optimized helping customers like United Airlines and Choice Hotels accelerate releases by up to 75% and achieve 10x DevOps efficiency. With employees in over 25 countries Harness is shaping the future of AI-driven software delivery and were looking for exceptional talent to help us move even faster.

Were looking for aSenior Strategic Events Marketing Manager to scale our third party trade-show strategy lead generation driving pipeline and brand awareness across our global audience of DevOps platform and engineering leaders.

This is a highly strategic role for someone who can design event programsnot just run events. Youll define how third party events support our go-to-market motion product launches and brand narrative while ensuring flawless execution and measurable business impact.

This role is crucial in driving brand awareness generating leads and supporting the overall sales and marketing strategy. If youre passionate about the development of successful event initiatives designed to create sales opportunities brand awareness and premium customer experiences- this is the role for you!

Third Party Events Strategy & Program Ownership

• Contribute to the overall strategy and execution of event-based marketing for third-party events from understanding the competitive landscape developing a corresponding event plan and implementing associated logistics
• Build a scalable repeatable events framework that can be expanded to support global audiences and multiple product lines.
• Lead the end to end execution of strategic tier one national events regional events and collaborate with the global team on the execution of the Harness user conference road show
• Manage event deliverables from start to finish including budget development materials creation staffing on-site set-up and logistics and post event reporting
• Ensure booth design collateral and digital assets maintain a cohesive brand presence and create engagement with event attendees.
• Implement strong follow-up with sales teams and measure results against goals to evaluate future participation areas of improvement and recommendations
• Support broader events team on global initiates including ancillary event support and management of the events calendar to ensure that all major events and campaigns are documented and communicated to internal teams

Cross-Functional Collaboration

• Collaborate closely with Demand Gen to drive registrations attendance and post-event conversion.
• Partner with Sales and Customer Success to ensure field enablement follow-up strategy and event execution meets event-influenced pipeline goals.
• Work with Product and Engineering to translate complex technical topics into accessible event experiences.
• Collaborate with cross functional teams (e.g. Sales Product Marketing Brand and Demand Generation) to define event objectives event messaging creative deliverables and planning timelines to ensure events deliver measurable results

Measurement Optimization & ROI

• Define KPIs and success metrics across awareness engagement pipeline influence and revenue.
• Analyze performance data and attendee feedback to continuously improve programming.
• Build reporting that clearly communicates event impact to marketing and business leadership

• 6 years of experience in events marketing with a strong focus on third party events in B2B SaaS or technology.
• Proven experience owning event programs that drive measurable business outcomes (pipeline engagement brand).
• Strong understanding of technical audiences ideally in DevOps cloud infrastructure or developer-focused products.
• Exceptional project management skills with the ability to manage multiple complex programs simultaneously.
• Excellent written and verbal communication skills; confident working with executives engineers and external partners.
• Comfortable operating in fast-paced high-growth environments with evolving priorities

Work Location

• remote within the U.S - near a major airport due to regular travel required.

What you will have at Harness

• Competitive salary
• Comprehensive healthcare benefits
• Flexible Spending Account (FSA)
• Flexible work schedule
• Employee Assistance Program (EAP)
• Flexible Time Off and Parental Leave
• Monthly quarterly and annual social and team building events
• Monthly internet reimbursement

The anticipated base salary range for this position is between $145000 and $160000 annually. Salary is determined by a combination of factors including location level relevant experience and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position also includes a commission/variable component which is based on performance plus equity and benefits. More details about our company benefits can be found at the following link: transparency