Product Marketing Manager

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What Well Bring:

What Youll Bring:

• 7 years in B2B product marketing preferably within information services or broader SaaS sectors.
• Demonstrated success bringing new solutions to market and driving ongoing growth with a strong commercial acumen
• Ability to translate complexity into clear customerfacing value
• Exceptional collaboration and communication skills with the ability to influence others
• Passion for translating complex business problems and solutions into compelling stories
• Focussed on outcomes you are a problem solver who combines data-driven insights with creative thinking. You couple strategic approach with hands-on ownership to achieve success
• Its advantageous if you have experience working in:
  • a matrixed global organisation
  • Financial Services FinTech lending fraud and regulated markets

Impact Youll Make:

• Regional Strategy & Execution: Own and lead go-to-market strategies tailored to regional market dynamics customer needs and competitive landscapes. This will include supporting product launches sales enablement market-driven initiatives and targeted campaigns.
• Content & Messaging: Develop and roll-out solution messaging sales enablement materials and content that captures the customer issues market trends and the walk to TransUnions value proposition. Creating narratives that uniquely position TransUnion in the market and resonate deeply with buyers. This will include materials such as pitch decks solution brochures customer case studies and competitive battlecards. Build and maintain personas and ideal customer profiles that reflect the regional and vertical market nuances.
• Market Intelligence: Conduct ongoing market customer and competitor analysis to inform positioning and product roadmaps create powerful stories that resonate with the regional market and differentiate TransUnions propositions from the competition.
• Cross-Functional Collaboration: Influence and align stakeholders across product sales market development and marketing teams to ensure go-to-market readiness across the organisation. Work tightly with the global Product Marketing team to drive and localise global launches in the African market and leverage best-practice processes and tools.
• Performance Measurement: Track and report on key performance indicators to measure the impact of product marketing.

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