Senior Marketing Automation Specialist

Houston, MS - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Description

About The Role

The Senior Marketing Automation Specialist is responsible for hands-on execution optimization and governance of marketing automation and customer communications within Salesforce Marketing Cloud. This role serves as the technical and operational owner of email journey orchestration audience segmentation and CRM-integrated campaigns partnering closely with the Senior Manager of Digital Marketing on platform strategy and governance.

What Youll Do

Build deploy and manage automated emails and customer journeys in Salesforce Marketing Cloud
Manage CRM-integrated campaigns and data flows between Salesforce CRM and Marketing Cloud
Design and maintain complex audience segmentation using Contact Builder and SQL
Execute lifecycle marketing programs including lead nurture onboarding retention and re-engagement
Ensure data integrity consent management and regulatory compliance
Monitor analyze and optimize campaign and journey performance
Implement personalization dynamic content AMPscript and testing strategies
Support platform enhancements upgrades and continuous optimization initiatives
Provide guidance and enablement to marketing team members on SFMC best practices and capabilities
Coordinate with external vendors or agency partners as needed

Requirements

What Were Looking For

Bachelors degree in marketing information systems analytics or related field preferred.
4-6 years of hands-on experience in Salesforce Marketing Cloud.
Advanced experience building emails journeys automations and data extensions
Strong knowledge of AMPscript and SQL
Experience working with cross-functional teams (Marketing Sales IT Analytics).
Highly organized detail-oriented and comfortable managing multiple automation workflows simultaneously.
Strong analytical skills and experience with marketing data and reporting tools.

Benefits

Why You Will Love Working Here

Competitive compensation and benefits package:

Medical dental vision coverage
Financial Planning
Time Off & Life Balance
Family & Lifestyle

Opportunities for growth and development
Culture that is collaborative inclusive fast-paced people-first
Stable company with strong reputation in the market

Why Join Perry Homes

At Perry Homes were committed to integrity excellence and servicevalues that guide every customer interaction. Join a team where your work directly contributes to an exceptional homebuying experience and a trusted brand. Were committed to creating an inclusive workplace where people can do their best work.

***Note to job seekers: Your resume will be reviewed as the best qualified candidates will be contacted in the event that there is potential match***

Perry Homes is an Equal Opportunity Employer

Disclaimer:Recruitment Fraud Any communication regarding job opportunities from our organization will be initiated through official channels only including our company email domain @ and verified social media accounts. We advise candidates to exercise caution and refrain from sharing personal or sensitive information with any party claiming to represent our company outside of these channels. We do not at any early stage of recruitment process solicit personal information (e.g. passport and bank account info) financial details or any form of payment (e.g. application fee). If you receive suspicious communications encounter job postings that appear fraudulent or want to confirm any employment postings please contact

Required Experience:

Senior IC

DescriptionAbout The RoleThe Senior Marketing Automation Specialist is responsible for hands-on execution optimization and governance of marketing automation and customer communications within Salesforce Marketing Cloud. This role serves as the technical and operational owner of email journey orches...