Marketing Copywriter, Campaign Content

Job Description:

MARKETING COPYWRITER - Merkle

Marketing Copywriter Campaign Content

Position Goal: Create compelling strategically driven copy that brings Merkles marketing campaigns and events to life across channels. From supporting senior content strategists with thought leadership content to owning promotional content that drives engagement and conversion the main goal is to position Merkles expertise and drive leads.

How You Do It: Merkles marketing team operates at the intersection of complex technology solutions and human-centered storytelling. This role requires a skilled copywriter who can translate technical capabilities into clear persuasive narratives that resonate with CMOs marketing leaders and enterprise decision-makers. Youll partner closely with marketing strategists content strategists and practice area experts to execute integrated campaigns across Merkles strategic themes/growth areas.

This position requires work that will span the full content spectrum including long-form thought leadership (eBooks whitepapers research reports) to promotional assets (LinkedIn posts email campaigns blog articles) with some web copy to support campaign assets. These campaigns integrate proprietary research client success stories and cutting-edge industry perspectives.

Requirements:

Core Competencies:

• Strategic thinking with tactical execution: You understand campaign objectives and can translate strategy into copy that moves audiences through the funnel stages from awareness to consideration to conversion.
• Versatility across formats: Equal comfort writing 3000 word thought leadership pieces 280-character social posts compelling case studies persuasive web pages and items in between.
• Simplification mastery: An exceptional ability to distill complex technical concepts (CRM platforms identity resolution AI automation data architecture) into clear engaging language that executive audiences can immediately grasp and value.
• Outcome-oriented copywriting: You lead with results and problem-solving not features and understand the common problems Merkles audiences face.
• Brand voice consistency: Strong editorial instincts that maintain Merkles authentic authoritative tone while adapting style for different audiences channels and campaign objectives.

Working Style:

• Collaborative partnership: You thrive working alongside strategists designers and subject matter experts. You ask smart questions synthesize input from multiple stakeholders and respond constructively to feedback.
• Process-driven organization: You manage copy for multiple campaigns simultaneously meet deadlines consistently and maintain quality standards even when priorities shift. Project management skills are essential.
• Iterative improvement mindset: Youre comfortable with rounds of refinement and understand that great copy often emerges through collaboration and revision not first drafts.
• Proactive contribution: You bring ideas to campaign planning discussions suggest content angles based on industry trends and identify opportunities to repurpose or amplify existing assets.

Technical Requirements:

• 5 years of professional copywriting experience in enterprise or b2b marketing technology marketing or agency environments
• Portfolio demonstrating range across long-form thought leadership web copy and promotional content
• Experience writing for senior executive audiences (C-suite VP-level decision-makers)
• Proven ability to work with subject matter experts to extract insights and translate technical information
• Comfort with content management systems collaboration tools and feedback platforms
• Understanding of SEO principles and how to optimize web copy for search and conversion
• Bachelors degree in marketing communications journalism English or related field

Preferred Qualifications:

• Experience in marketing technology customer experience or digital transformation sectors
• Background in campaign development from concept through execution
• Understanding of demand generation and lead nurture strategies
• Portfolio showing measurable content performance (engagement metrics conversion rates pipeline influence)

This role offers the opportunity to shape how Merkle shows up in the market and continue to move the brand beyond generic consulting language to owning the narrative that organizational transformation not just technology drives success. If youre a strategic storyteller who can make complex ideas accessible and compelling wed love to hear from you.

Additional Information

The anticipated base salary range for this position is $68000-$110400. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law.

Benefits available with this position include:

Medical vision and dental insurance

Life insurance

Short-term and long-term disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave and

Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu benefits please visit .

To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps. #LI-RB1 #LI-Hybrid

At dentsu we believe great work happens when were connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices currently located in Chicago metro Detroit Los Angeles and New York City are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote depending on the role and business needs. Regardless of your work location we expect our employees to be flexible to meet the needs of our Company and clients which may include attendance in an office.

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