Copywriter

Copywriter Fluke Creative Studio

The Copywriter for the Fluke Creative Studio will craft clear compelling and technically accurate content that elevates the Fluke brand across global marketing channels. As part of Flukes inhouse creative agency this role merges creative storytelling with technical product understandingtranslating complex concepts into accessible inspiring narratives that resonate with customers across industries and career stages.

This writer will collaborate closely with designers content strategists product marketers and subjectmatter experts to develop messaging that supports awareness engagement and demand. They will play a key role in strengthening Flukes voice ensuring all written content reflects the brands purpose communicates value with clarity and inspires trust among earlycareer technicians engineers and professionals worldwide.

The ideal candidate is a versatile writer who can shift seamlessly between conceptual campaign development and detailed product content. They thrive in a fastpaced highly collaborative environment and bring a passion for writing that blends creativity accuracy and customer empathy.

Key Responsibilities

Creative Storytelling & Brand Writing

• Develop engaging brandaligned copy for digital print video and integrated campaigns that support Flukes strategic priorities.
• Craft narratives that connect emotionally with technical audiences while reinforcing Flukes leadership in safety accuracy and reliability.
• Maintain and evolve Flukes brand voiceensuring tone clarity and messaging consistency across all channels and geographies.
• Write compelling headlines scripts taglines narratives long-form copy and product value propositions that differentiate Fluke in the marketplace.

Technical & Product Writing

• Translate complex technical information into clear concise audiencefriendly content without sacrificing accuracy.
• Partner with Product Marketing and subjectmatter experts to articulate product benefits features and use cases across industries such as electrical industrial maintenance manufacturing HVAC energy and more.
• Write and refine content ranging from product pages and datasheets to solution briefs landing pages and training materials.
• Support the development of precise functional copy for tools instrumentation software and connected solutions.

Content Development for Growth (SEO / AEO / GEO)

• Create web and digital content optimized for SEO AEO and GEO initiativesensuring discoverability clarity and user relevance.
• Collaborate with the Digital team to interpret keyword insights and search intent applying them to highquality content that improves visibility and drives organic traffic.
• Write structured intentaligned content for web pages FAQs howto guides and other performancedriven assets.
• Continuously refine content based on analytics testing and performance insights.

CrossFunctional Collaboration

• Work closely with designers art directors videographers photographers and producers within the Creative Studio to develop integrated concepts and deliverables.
• Partner with Brand Product Marketing Digital and Commercial teams to ensure messaging accuracy alignment and strategic impact.
• Participate in creative reviews brainstorms and workshops to generate ideas and contribute to concept development.
• Manage feedback from multiple stakeholders with professionalism and clarity.

Operational Excellence & Workflow

• Manage multiple projects simultaneously delivering highquality work under tight deadlines in a fastpaced environment.
• Ensure all content meets brand legal and technical standards prior to final delivery.
• Contribute to content templates writing guidelines and scalable workflows that support global creative operations.
• Collaborate with external writers translators and freelancers as needed to support capacity and localization efforts.

Innovation & Continuous Improvement

• Stay current on writing trends platform best practices and emerging content formatsfrom shortform digital storytelling to interactive and connected content experiences.
• Explore new approaches to content creation including AIassisted writing tools to enhance efficiency and creative output.
• Advocate for customercentric storytelling rooted in insight empathy and Flukes brand purpose.

• Bachelors degree in English Communications Journalism Marketing or related field.
• 37 years of professional writing experience within an agency creative studio or inhouse marketing team.
• Proven ability to write for both creative campaigns and technical audiences.
• Strong portfolio demonstrating versatility across formats (campaigns digital content product copy scripts email social web etc.).
• Experience writing for industrial technical B2B or engineering audiences strongly preferred.
• Familiarity with SEO writing principles structured content and onpage optimization best practices.
• Excellent grammar editing and storytelling skills with meticulous attention to detail.
• Ability to translate complex topics into clear concise and compelling language.
• Strong communication and collaboration skills with the ability to navigate feedback and adjust messaging as needed.
• Comfort working in a fast-paced iterative environment with multiple stakeholders and competing priorities.
• Familiarity with project management and collaboration platforms (e.g. Asana Workfront) is a plus.
• Please include your portfolio with your application.