Senior Content Marketing Manager

What Youll Do

• Content Strategy:
• Lead development and execution of a comprehensive integrated SEO & AEO-informed content strategy aligned with Thorns objectives along with production of all content and brand assets. This includes blog social media podcast video email and website channels; research reports sales enablement materials and assets for front-line fundraisers. Incorporate interactivity and multi-media delivery actively pilot and scale new content opportunities and maintain close integration with product launches and growth marketing initiatives.
• Lead annual editorial narrative planning aligned with org priorities launches and external moments ensuring cohesiveness and efficiency for maximum leverage and impact. Translate Thorns complex work in a nuanced issue space into compelling accessible storytelling that educates builds trust and motivates action without oversimplifying or sensationalizing. As the narrative leader youll prioritize what stories Thorn tells when we tell them and have heavy input into how we show up in moments of sensitivity or rapid change.
• Lead research distribution on marketing channels driving a shared understanding of evolving threats within our key audiences.
• Develop and refine distribution strategies to ensure that content reaches the right audiences through the most effective channels testing new approaches and iterating based on performance.
• Ensure that content and brand initiatives are visible and usable throughout the organization. Create and manage review and approval of core content elements that can be utilized across Thorn and distribution of these assets. Establish and maintain archival systems content governance and regular update cadences. Track update and share impact stats and other key issue stats.
• Serve as the final approver for content ensuring alignment with Thorns brand guidelines messaging standards and quality expectations. Evaluate content for regulatory legal and brand risk and work cross-functionally to mitigate risk while maintaining momentum.
• Define track and report on content performance and impact tying content initiatives to key outcomes including audience growth brand awareness donor engagement and brand trust and pipeline & adoption support where applicable.
• Team & vendor management:
• Manage and mentor a high-performing collaborative and inclusive creative and project management team responsible for content web and brand activities and assets across Thorn and its products.
• Manage website agencies as well as other agencies and freelancers ensuring work is delivered on time on budget and to a high standard.
• Website strategy:
• Lead strategy management AEO SEO and content creation for all websites. This includes and as primary focuses and Thorn prevention websites as a secondary focus.
• Manage health and integrity of web properties including ongoing maintenance updates and ensuring an optimal user experience.
• Monitor analyze and report on performance of all owned initiatives providing actionable insights to optimize and improve effectiveness.
• Manage content marketing budget ensuring 100% adherence to budget and implementing solutions to adjust budget spend when necessary to maximize ROI.
• Explore and implement emerging tools and technologies including AI-supported workflows to improve content efficiency quality and scalability while maintaining Thorns standards for accuracy and trust.

What Were Looking For

• 8 years progressive experience in content marketing and creative production in nonprofit and B2B environments with demonstrated ownership of end-to-end content strategy.
• Demonstrated strength in creative thinking and narrative development with the ability to identify compelling storytelling opportunities and shape cohesive narratives across channels and time.
• Experience working on multiple brands with the ability to quickly switch voice strategy and priorities between brands and nonprofit and B2B audiences.
• Experience managing direct reports freelancers and agencies with a track record of building strong inclusive and high-performing teams.
• Strong program management skills with the ability to lead and execute multiple work streams simultaneously in a fast-paced evolving environment.
• Strong understanding of website strategy content operations and digital publishing platforms.
• Experience leveraging marketing automation tools and content performance insights to inform strategy and decision-making.
• Excellent analytical skills with the ability to interpret data balance quantitative and qualitative signals and adjust strategies accordingly.

In addition the ideal candidate will bring:

• Strong editorial judgement and comfort making decisions in ambiguous high-stakes situations where there is rarely a single right answer.
• Demonstrated ability to translate complex sensitive or technical subject matter into clear responsible and compelling storytelling without oversimplifying or sensationalizing.
• Intellectual curiosity and a learning mindset with the ability to absorb new information quickly and evolve narratives as the issue space evolves.
• Emotional resilience and self-awareness with the ability to engage deeply with difficult topics while maintaining perspective and sustainability in their work.
• Strong interpersonal skills and influence with the ability to navigate different viewpoints build trust across functions and move work forward collaboratively.
• Creative confidence paired with restraint bringing fresh ideas and experimentation while respecting brand ethical and risk considerations and resource constraints.
• A deep commitment to putting the children we serve at the center of everything we do.

Technologies We Use (for relevant roles)

• WordPress
• Hubspot
• Asana
• Salesforce
• Google Analytics
• Google Looker Studio
• Google Workspace
• Slack
• Riverside
• Vocal Video
• SEM Rush
• ChatGPT

Compensation and Benefits

A reasonable estimate of the compensation range for this role is$121000-$169750/year. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to location; skill sets; experience and training; licensure and certifications.

Our remote-first work model is structured around working from home most of the time. But there will be times that employees are expected to travel. For example Thorn may host company-wide gatherings and smaller teams may hold in-person meetings and team-building events or require attendance at specific conferences.

At Thorn we know that great people make a great organization. We value our people and offer employees a broad range of more about what working at Thorn can mean for you.