Influencer Relations Manager, Brand Partnership Studio
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Job Location:
Mexico City - Mexico
Monthly Salary:
Not Disclosed
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
The Twitch Brand Partnership Studio is an award-winning branded content studio. Based in our Mexico City Mexico office were seeking an Influencer Relations Manager who will leverage their deep knowledge of Twitch and the creator ecosystem to identify negotiate and activate top-tier influencer talent for high-impact branded content campaigns. You will work closely with multiple stakeholders to deliver exceptional results for our advertising clients while building strong relationships with creators across the Americas.
This role is ideal for an experienced influencer relations professional who excels at building relationships making data-informed decisions and delivering high-quality results in a fast-paced environment. You will have the opportunity to work with innovative brands and top creators while contributing your expertise to shape impactful branded content programs.
Key job responsibilities
Influencer Talent Management
- Identify and recommend the best creator talent for marquee branded content campaigns using data-driven insights to support your recommendations
- Lead contract negotiations with influencers and talent agencies ensuring agreements align with client objectives creator expectations and business requirements
- Continuously scout emerging and established creators across the platform to expand our talent roster and identify new opportunities for client programs
Program Execution & Optimization
- Collaborate with Program Managers and Creative Strategists to develop custom branded content concepts that resonate with both creators and their communities
- Contract brief and supervise content creators throughout campaign delivery
- Fine-tune influencer programs to ensure they are engaging authentic and deliver measurable results for advertising clients
- Track and analyze campaign performance providing insights and recommendations for optimization
Stakeholder Management
- Act as the primary liaison between the Twitch Ad Sales team content creators and talent agencies managing relationships and facilitating smooth collaboration
- Present influencer recommendations and campaign results to clients articulating the strategic rationale behind talent selections
- Provide consultation on influencer marketing best practices platform trends and creator dynamics
Subject Matter Expertise Mexico Brazil and Canada
- Serve as the go-to expert for all influencer-related questions and initiatives within the Brand Partnerships Studio
- Contribute to the development and maintenance of an influencer database tracking talent performance availability and client fit
- Stay current on platform trends creator landscape shifts and emerging talent across European markets
About the team
Launched in 2011 Twitch is a global community where millions come together every day to create and experience multiplayer entertainment live unpredictable and powered by interaction. From casual gaming and world-class esports to anime marathons music and art streams we bring the spirit of community to everything we do.
- 4 years of working directly with creators and developing creator careers in a talent management agency or platform role experience
- Proven background in marketing advertising gaming or related industries
- Demonstrated success in negotiating contracts and managing relationships with creators and talent agencies
- Strong analytical skills with the ability to use data to inform talent selection and program decisions
- Excellent communication and presentation skills for both internal and client-facing interactions
- Ability to manage multiple projects simultaneously while maintaining attention to detail
- Deep understanding of the creator economy influencer marketing and digital content trends
- Spanish and English full working proficiency required
- Experience in multi-territory campaign management
- Bachelors degree in marketing communications business or equivalent
- Experience working with database systems or talent management platforms
- Knowledge of overall Americas creator market
- Portuguese working proficiency will be considered a strong advantage
- Broad knowledge of the Twitch community gaming and/or live streaming culture
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
This role is ideal for an experienced influencer relations professional who excels at building relationships making data-informed decisions and delivering high-quality results in a fast-paced environment. You will have the opportunity to work with innovative brands and top creators while contributing your expertise to shape impactful branded content programs.
Key job responsibilities
Influencer Talent Management
- Identify and recommend the best creator talent for marquee branded content campaigns using data-driven insights to support your recommendations
- Lead contract negotiations with influencers and talent agencies ensuring agreements align with client objectives creator expectations and business requirements
- Continuously scout emerging and established creators across the platform to expand our talent roster and identify new opportunities for client programs
Program Execution & Optimization
- Collaborate with Program Managers and Creative Strategists to develop custom branded content concepts that resonate with both creators and their communities
- Contract brief and supervise content creators throughout campaign delivery
- Fine-tune influencer programs to ensure they are engaging authentic and deliver measurable results for advertising clients
- Track and analyze campaign performance providing insights and recommendations for optimization
Stakeholder Management
- Act as the primary liaison between the Twitch Ad Sales team content creators and talent agencies managing relationships and facilitating smooth collaboration
- Present influencer recommendations and campaign results to clients articulating the strategic rationale behind talent selections
- Provide consultation on influencer marketing best practices platform trends and creator dynamics
Subject Matter Expertise Mexico Brazil and Canada
- Serve as the go-to expert for all influencer-related questions and initiatives within the Brand Partnerships Studio
- Contribute to the development and maintenance of an influencer database tracking talent performance availability and client fit
- Stay current on platform trends creator landscape shifts and emerging talent across European markets
About the team
Launched in 2011 Twitch is a global community where millions come together every day to create and experience multiplayer entertainment live unpredictable and powered by interaction. From casual gaming and world-class esports to anime marathons music and art streams we bring the spirit of community to everything we do.
- 4 years of working directly with creators and developing creator careers in a talent management agency or platform role experience
- Proven background in marketing advertising gaming or related industries
- Demonstrated success in negotiating contracts and managing relationships with creators and talent agencies
- Strong analytical skills with the ability to use data to inform talent selection and program decisions
- Excellent communication and presentation skills for both internal and client-facing interactions
- Ability to manage multiple projects simultaneously while maintaining attention to detail
- Deep understanding of the creator economy influencer marketing and digital content trends
- Spanish and English full working proficiency required
- Experience in multi-territory campaign management
- Bachelors degree in marketing communications business or equivalent
- Experience working with database systems or talent management platforms
- Knowledge of overall Americas creator market
- Portuguese working proficiency will be considered a strong advantage
- Broad knowledge of the Twitch community gaming and/or live streaming culture
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
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