Senior Performance Marketing Manager

Our mission at Ello is simple and urgent: Maximize the potential of every child everywhere.

Were building the worlds first AI teacher to close that gap: one that listens speaks adapts and inspires just like the best human educators.

Our first product Read with Ello is already helping tens of thousands of kids each week learn to read. It listens as they read aloud offers support when they stumble and generates magical personalized stories using generative AI. It worksand kids love it.

Now were scaling that success into something even bigger: a complete AI teacher for all children. Were building a real-time learning platformone that combines language speech and memory to power personalized interactive education for kids worldwide. Were moving fast: we ship weekly test directly with kids and families and push the boundaries of what AI can do in education.

With the resources of the worlds top investors and the heart of a public benefit corporation were here to revolutionize how children learn globally. Featured on TIMEs Best Inventions and Fortunes Change the World Ello is a small mission-driven team taking on one of the most important challenges of our time: to democratize education.

About the Role

Were hiring a Senior Performance Marketing Manager to lead and scale Ellos paid growth engine during a pivotal moment in our companys trajectory.

This role is ideal for a strategic marketing leader who has successfully managed agency relationships built measurement infrastructure from the ground up and driven meaningful growth at consumer tech companies. Youll own the full performance marketing strategyfrom agency management and creative testing to conversion optimization and attributionwhile partnering closely with product creative and analytics teams to maximize ROI and accelerate our path to scale.

As we scale from tens of thousands to hundreds of thousands of learners youll have the opportunity to shape our growth playbook build systems that will drive millions in efficient revenue and prove out channels and strategies that can fundamentally change how families discover personalized AI education.

What Youll Own

• Paid Media Strategy & Agency Management: Strategic oversight of all paid media channels (Meta TikTok Google emerging platforms) including agency selection management and performance accountability

• Conversion Rate Optimization: Build and lead our CRO programidentifying high-impact opportunities across the user journey designing and executing tests and driving systematic improvements to conversion rates

• Attribution & Analytics Infrastructure: Own attribution modeling measurement systems and analytics frameworks to ensure clean data and accurate ROI measurement across all channels

• Performance Creative Partnership: Partner with creative teams to develop performance creative strategies establish testing frameworks and iterate based on data-driven insights

• Email & Lifecycle Marketing: Drive email and lifecycle marketing strategy in collaboration with product and growth teams to optimize the full customer journey

• Budget & Performance Management: Plan forecast and report on a multi-million dollar annual budget with clear accountability for efficiency metrics and growth targets

• Cross-Functional Leadership: Partner with product engineering analytics and creative teams to drive growth initiatives that require coordination across the organization

Who You Are

• Strategic thinker with strong operational execution: you can develop comprehensive growth strategies while rolling up your sleeves to implement and optimize

• Data-driven decision maker with strong analytical skills and experience building measurement systems from scratch

• Expert in agency management: youve successfully evaluated hired and managed external partners to deliver exceptional results

• Collaborative leader who energizes cross-functional teams and influences without authority to drive company-wide initiatives

• Passionate about education children and mission-driven workyoure excited to apply your growth expertise to something that truly matters

• Comfortable with ambiguity and rapid iteration in a fast-moving startup environment

Requirements

• 5-7 years of performance or growth marketing experience with demonstrated progression in scope and impact

• Proven track record managing agency relationships and achieving strong ROI across multiple paid channels

• Deep experience with conversion rate optimization: from identifying opportunities to designing experiments to driving measurable improvements

• Strong understanding of attribution modeling analytics platforms (e.g. GA4 Amplitude Mixpanel) and marketing measurement frameworks

• Experience at consumer-focused growth-stage tech companies (Series A-C preferred)

• Exceptional communication skills with ability to present complex data insights to executive stakeholders

About Ello

Ello is a public benefit corporation on a mission to maximize the potential of all children. Were currently around 48 people headquartered in San Francisco with another office in Nairobi Kenya.

Our team has deep expertise in artificial intelligence K-12 education and child development across institutions such as Stanford Berkeley Google Apple and more. We were part of Y Combinators W20 batch and are funded by world-class investors including Goodwater Capital Homebrew Reed Hastings Common Sense Growth Ravensburger Project A Ventures Reach Capital Khosla Ventures WndrCo Visible Ventures and K9 Ventures.

Were a small collaborative team that takes each others voices seriously. Because our mission is to support all children our team must be representative of the communities we work in; we place significant emphasis on ensuring diversity in our team and inclusion in our culture.

We feel enormously privileged to be one of the few companies with the opportunity to take a shot at truly revolutionizing education with AI at this inflection point in technology. We dont take it for granted so we work urgently to turn that vision into reality. We want to create an environment where we can all be our best selves use our strengths to take Ello forward and develop our skills. We want to have fun while working hard to do impactful things were proud of and we believe its possible to do both.

At Ello diversity is a moral imperative and a competitive advantage. We do not discriminate based on race religion skin color national origin gender sexual orientation age marital status veteran status or disability status. We plan and structure our interviews to assess skills and experience directly. If you need accommodations throughout the interview process please contact

Required Experience:

Manager