Digital Media Manager

Audience Growth & Content Distribution

• Ensure content reaches and resonates with all target audiences both where we are today and where we want to go
• Optimise content formats language tone and messaging for different audiences platforms and regions
• Lead language and content optimisation strategies to serve new and emerging audiences
• Oversee content localisation and adaptation across platforms

Digital Marketing & Performance

• Own and manage all digital advertising (paid social search display app install campaigns)
• Lead SEO strategy including on-page SEO technical SEO keyword strategy and content optimisation
• Drive organic and paid growth across web social app audio and video platforms
• Plan execute and optimise campaigns focused on downloads engagement retention and conversion

Audio Video & App Growth

• Drive growth in audio and video streaming platforms including listens watch time and retention
• Collaborate with IT to operationalise and continuously improve the organisations mobile app
• Lead initiatives to increase app downloads onboarding success and daily active usage
• Use data and user behaviour insights to recommend product and UX improvements

AI Tools & Optimisation

• Use AI tools and marketing technology to improve content creation targeting optimisation and reporting
• Implement smart automation for campaign management testing and performance tracking
• Continuously test new tools platforms and growth tactics

Data Insights & Reporting

• Define and track KPIs across reach engagement growth retention and ROI
• Analyse performance using tools like GA4 and platform analytics
• Translate data into clear insights and actionable recommendations
• Report performance and growth trends to leadership

Leadership & Collaboration

• Coordinate and mentor a community of digital and media volunteers
• Provide clear briefs standards and quality control for content and campaigns
• Collaborate closely with Communications IT and creative teams
• Ensure consistent brand and message quality across all digital touchpoints

Technical Skills & Knowledge (Required)

This role requires strong hands-on digital expertise including:

• Social media platforms and algorithms (Instagram TikTok X YouTube LinkedIn)
• Paid media platforms (Meta Ads Google Ads YouTube Ads app install campaigns)
• SEO (technical SEO on-page optimisation keyword research content SEO)
• Web analytics and reporting (GA4 Search Console platform insights)
• App analytics and growth metrics (downloads DAU/MAU retention funnels)
• Content management systems (CMS) and basic website optimisation
• Email marketing and automation tools
• AI tools for content creation optimisation insights and automation
• A/B testing experimentation and conversion rate optimisation (CRO)

Experience & Profile

• 47 years experience in digital media digital marketing or growth roles
• Proven experience driving measurable growth and engagement through digital content
• Strong balance of creativity and analytical thinking
• Comfortable working cross-functionally with technical and creative teams
• Experience coordinating contributors or volunteer communities
• Passionate about digital marketing content SEO growth and innovation
• Highly organised proactive and impact-driven