Sales Manager – Food and Beverage Industry
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Role Purpose
The Sales Manager is responsible for driving overall revenue growth market expansion and sales excellence for a fresh food ingredients factory in Riyadh. This role leads the regional sales teams defines sales strategy builds key customer relationships and ensures disciplined execution across B2B channels including HORECA catering institutional clients and food processors.
The Sales Manager owns sales performance develops people capability and works cross-functionally to deliver consistent service profitability and customer satisfaction.
Core Responsibilities
1. Sales Leadership & Strategy
Define and execute the overall sales strategy aligned with company growth objectives.
Translate annual targets into actionable regional and team-level plans.
Drive volume growth while maintaining pricing discipline and margin control.
Lead market expansion initiatives and new customer acquisition.
2. Team Management & Capability Building
Lead coach and develop Area Sales Managers and Sales Representatives.
Establish clear KPIs and accountability across the sales organization.
Conduct performance reviews field coaching and talent development.
Build a strong sales culture focused on ownership execution and results.
3. Key Account & Customer Relationship Management
Manage strategic B2B accounts and senior customer relationships.
Ensure long-term partnerships through consistent quality service reliability and issue resolution.
Act as escalation point for major customer concerns.
4. Commercial & Operational Alignment
Work closely with Operations Procurement Production Finance and Logistics to ensure smooth order fulfillment and minimal wastage.
Oversee sales forecasting collections credit adherence and reporting accuracy.
Support system adoption (ERP ordering platforms reporting tools).
5. Market Intelligence & Business Development
Monitor competitor activity pricing trends and customer behavior.
Identify opportunities for new product launches pack size optimization and value-added fresh produce solutions.
Provide structured market feedback to leadership.
6. Reporting & Performance Management
Prepare and present sales forecasts pipeline updates and performance reviews.
Track key metrics including revenue volume customer acquisition retention and team productivity.
Drive continuous improvement in sales processes.
Requirements
Required Competencies
Experience
Minimum 710 years of B2B sales experience preferably in fresh produce FMCG or food service.
Proven track record in managing multi-level sales teams.
Experience selling to HORECA catering institutional or food processing customers preferred.
Skills & Capabilities
Strong commercial and analytical mindset.
Strategic planning and execution capability.
Excellent leadership and people management skills.
Strong negotiation and key account management experience.
Clear communication and stakeholder management ability.
Comfortable operating in high-frequency fast-moving sales environments.
Education
Preferably a Management Graduate or equivalent commercial qualification.
Success Measures
Revenue and volume achievement
Market expansion and new customer acquisition
Customer retention and satisfaction
Sales team productivity and performance
Collection efficiency and credit compliance Margin improvement and waste reduction
Company Industry
IT Services and IT Consulting
Key Skills
- Culinary Experience
- Restaurant Experience
- Food Service
- Hotel Experience
- Taleo
- Hospitality Experience
- Bartending
- Guest Relations Experience
- Management Experience
- POS
- Supervising Experience
- Micros POS
