Associate Director, Measurement Partnerships
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP) our vision is to make sophisticated marketing simple by unifying identity intelligence and omnichannel activation into a single platform powered by one of the industrys largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to .
The Role
The Associate Director Measurement Partnerships will serve as one of the key leads for the Measurement discipline within Zetas Platform Partnerships & Integrations team. This individual will act as the go-to expert for Zetas suite of measurement solutions across verticals and will partner closely with cross-functional teams across Zetas Activation business including Sales Media Strategy Client Success and Product Marketing to advance and further develop Zetas measurement capabilities.
This role will manage relationships with Zetas external measurement partners and collaborate with internal teams on integrationsactivationframeworks closed-loop measurement documentationandgo-to-market efforts. The ideal candidate is highly motivated detail-oriented and has prior experience workingwithin buy-side of measurement capabilities tagging/trackingworkflowsand online/offline data transfermethodsisa must. This role is hybrid based out of our New York City NY office.
Responsibilities
- Identify commercializeandmaintainmeasurement productsto enhanceZetasmediaoffering
- Manage day-to-day relationships with Zetas measurement providers including a strong understanding of core value propositions and competitive differentiation
- Partner with Data & Analytics teams to adopt and develop new measurement solutions
- Partner with Sales teams to grow adoption of measurement solutions across key verticals (Pharma CPG Auto QSR Retail) and markets (US Canada Europe)
- Support new client opportunities by ensuring measurement strategies align with business objectives
- Share best practices documentation and POVs with Zetas Sales Ad Ops Analytics Product and other internal teams to streamline implementation
- Track usage costs for all third-party measurement partners and validate monthly invoices
Requirements
- 47 years of experience in themartechoradvertising industry with a focus on measurement
- Experience working with an array of measurement partners
- Deep understanding of measurement KPIs across a range of solutions (e.g. brand lift audience quality attention metrics CPG sales lift foot traffic attribution incremental reach etc.)
- Experience with pixels/tags and managing exposure file workflows for performance analysis
- Ability to build strong rapport with both internal and external stakeholders; collaboration is essential
- Extremely organized with strong attention to detail
- Excellent verbal and written communication negotiation and presentation skills
- Strong Excel skills and analytical mindset; SQL a plus
- Bachelors degree required
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical dental and vision coverage
- Employee Equity
- Employee Discounts Virtual Wellness Classes and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $100000 - $120000 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.
Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: IN THE NEWS!
Director
Key Skills
- Program assessment
- FDA Regulations
- Manufacturing & Controls
- Program Evaluation
- budget forecast
- Research Experience
- Operations Management
- Research & Development
- Strategic Planning
- Contract Management
- Leadership Experience
- negotiation
About Company
Zeta Global empowers businesses with cutting-edge data-driven marketing solutions. Harness the potential of AI-driven insights and customer engagement.
