SEM Campaign Manager (Remote)

Forbes Advisor is looking for a Paid Search Campaign manager to join the Forbes Advisor Performance Marketing team focusing on supporting Forbes FinServ (Financial Services) vertical. Proven account management is essential to be successful in this role. If youre looking for challenges and opportunities similar to those of a start-up with the benefits of an established successful company read on. 

Reporting to the Head of SEM this role will support and drive Forbes Advisors performance marketing efforts across paid search. The ideal candidate brings strong SEM expertise a hands-on and proactive mindset and the ability to make sound decisions and move initiatives forward. They are detail-oriented action-driven and eager to personally contribute to the success and growth of our paid search programs. 

Responsibilities: 

Performance 

• Work within our in-house PPC team to plan implement and optimize paid search campaigns across platforms including Google Ads Bing Ads and others. 

• Take ownership of channel performance achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required. 

• Develop and execute best-practice PPC strategies to meet business goals including keyword and audience opportunities campaign structuring targeting and display network strategies. 

• Define both short-term and long-term strategies and execute them providing recommendations for campaign optimization and audience growth. 

• Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities. 

• Build and manage a testing roadmap for your categories ensuring successful experiments are scaled quickly and communicated to the wider team. 

• Leverage data-driven insights to identify opportunities make informed recommendations and optimize campaign performance. 

• Generate innovative ideas to challenge and reshape existing best practices. 

• Stay up to date with search engine updates and PPC industry trends. 

• Build strong collaborative relationships with teams across Business Development Product Data Engineering Compliance and Finance to drive growth and improve owned categories. 

• Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals. 

Capability

• Lead key category accounts with full ownership  

• Strategically scale performance marketing initiatives  

• Full responsibility for growing own verticals  

• Initiating and owning high impact projects across owned categories  

• Deliver clear data-driven insights and recommendations  

• Experiment with and refine new campaign techniques 

• Leading by example where appropriate. 

• Determining the mix between short-term commercial BAU and long-term capability development (e.g. roadmap/testing) 

Professional Competencies

• Passion for Search and digital marketing. 

• Highly motivated individual with a proven track record for exceeding expectations. 

• Outstanding ability to think creatively and identify and resolve problems 

• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere 

• High levels of autonomy and self-motivation 

• Excellent analytical organizational project management and time management skills 

• Deep expertise in Google Ads  

• Proven track record of strategic growth and optimizations  

• High-quality client communication and storytelling  

• Cross-functional collaboration skills  

• Fail Fast or double down approach 

Requirements: 

• Proven 3 years experience in PPC/SEM working on Google Ads and Microsoft Ads. 

• In-depth knowledge of Google Ads and Bing Ads including smart bidding strategies. 

• Experience managing large-scale PPC accounts. 

• Strong analytical skills and proficiency in data analysis tools. 

• Experience with website analysis using analytics platforms including Google Analytics and internal reporting tools. 

• Experience using external competitive research tools such as SEMrush Adthena or similar. 

• Highly motivated with a proven track record of exceeding expectations. 

• Enthusiastic about search marketing with a desire to develop PPC and people management skills while growing professionally. 

• Enjoys working in a collaborative team environment and supporting the business in achieving goals. 

• Proficient in Excel. 

• Bachelors Degree is required. 

Additional Information :

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

#LI-REMOTE #LI-NM1

Remote Work :

Yes

Employment Type :

Full-time