Startup & Field Marketing Manager EMEA

About OpenAI

OpenAI is on a mission to ensure that artificial general intelligence (AGI) benefits all of humanity. Startups across EMEA are at the forefront of this missionbuilding experimenting and scaling new products powered by OpenAIs platform.

Across the region founders and builders are using OpenAI to create entirely new categories reimagine existing industries and bring AI-powered products to market faster than ever before. Supporting this ecosystemcredibly responsibly and at scaleis a core priority for OpenAI.

About the Team

Like every team at OpenAI the Marketing team contributes directly to our mission of responsible and widespread AI adoption.

The Startups Marketing function focuses on founders builders and early-stage companieshelping them discover adopt and scale on OpenAIs platform. We do this through a combination of field programs events content community initiatives and ecosystem partnerships.

In EMEA this work is tightly integrated with regional GTM efforts and delivered in close partnership with Sales Partnerships Developer Experience Product and Comms teams while remaining aligned with global startup strategy and messaging.

About the Role

This role sits at the intersection of startup GTM field marketing community and ecosystem engagement across EMEA.

Reporting to EMEA B2B Marketing leadership with alignment to the global Startups Marketing team you will own the regional execution of OpenAIs startup field marketing strategytranslating global priorities into high-impact locally relevant programs that drive startup adoption pipeline support and long-term ecosystem strength.

This is a role for someone who can move fluidly between strategy and executionsetting direction building plans and then rolling up their sleeves to deliver. You will be expected to context-switch effectively between long-term thinking and hands-on execution in a fast-moving evolving environment.

You will work closely with regional Startup and GTM teams to support pipeline generation and deal acceleration while also building durable relationships with founders investors accelerators and ecosystem partners. From major third-party moments (such as Slush Bits & Pretzels and Web Summit) to owned events hackathons and community programs you will ensure OpenAI shows up credibly consistently and with impact across the EMEA startup landscape.

What Youll Do

Startup GTM & Field Execution

• Own and execute the EMEA startup field marketing strategy in close partnership with regional Startup and GTM teams.

• Translate GTM priorities into programs that drive adoption and measurable business outcomes

• Balance strategic planning with hands-on execution context-switching effectively as priorities evolve.

• Act as a key partner to the regional startup team.

Programs Events & Scalable Platforms

• Build and evolve OpenAIs external startup programs as core engagement channels owning the value proposition and end-to-end founder experience.

• Plan and execute high-impact startup and investor-focused events across EMEA including owned events and priority third-party ecosystem moments.

• Design scalable repeatable program formats and playbooks that can be reused across markets

• Ensure programs and activations deliver clear business and ecosystem outcomes not just visibility.

Community Ecosystem & Distribution

• Build and maintain strong relationships with founders VCs accelerators incubators and ecosystem organisations across EMEA.

• Partner with ecosystem leaders to build early relationships with high-potential founders.

• Identify and launch new distribution channels to reach builders with differentiated useful content beyond traditional marketing surfaces.

• Surface ecosystem insights and opportunities back to internal teams.

Co-Marketing Social & Amplification

• Collaborate with ecosystem and technology partners on co-marketing initiatives joint events and shared programs.

• Work with Comms to amplify OpenAIs startup presence and success stories through media events and ecosystem moments.

• Partner with startups founders and customer marketing to co-create and scale social content that drives authentic peer-to-peer reach.

Content Narrative & Product Translation

• Develop and localise startup-focused content including case studies guides playbooks and ecosystem resources.

• Translate API and platform launches into startup-relevant narratives and practical guidance with Product and Solutions teams.

• Build systems and processes that allow startup marketing output to scale without sacrificing quality.

Insights & AI-Native Ways of Working

• Gather insights from founders and partners and turn them into actionable feedback for Product GTM Sales and Partnerships teams.

• Use OpenAIs tools and AI-enabled workflows to scale your own impact and amplify output across planning execution and reporting.

• Act as a role model for AI-powered marketing execution within the EMEA team.

Who You Are

• 57 years of experience in startup marketing field marketing ecosystem marketing or community-led roles ideally in tech or high-growth environments.

• Equally comfortable setting strategy and executing hands-on with the ability to context-switch effectively between the two.

• Strong systems thinker with experience building scalable programs frameworks or platforms that can be reused across markets.

• Deep familiarity with the EMEA startup ecosystem including founders investors accelerators and key industry events.

• Proven experience owning and executing field programs tied to GTM goals pipeline support or deal acceleration.

• AI- and tech-savvy with a track record of using modern tools to scale output and impact.

• Strong storyteller with experience creating and localising content across multiple formats.

• Comfortable operating cross-functionally with GTM Product Partnerships Developer Experience and Comms teams.

• Highly organised proactive and effective in fast-moving evolving environments.

• Experience working with global teams and deploying centrally owned programs

• Based in EU (London preferred) with willingness to travel regionally for events as needed.

• Additional language skills (French or German) a bonus

Why Join OpenAI

This role offers a unique opportunity to shape how startups across EMEA engage with OpenAI at a pivotal moment for AI adoption.

You will work directly with founders investors and ecosystem leaders influence real GTM outcomes and help position OpenAI as a trusted long-term partner to the startup community across the region.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core and to achieve our mission we must encompass and value the many different perspectives voices and experiences that form the full spectrum of humanity.

We are an equal opportunity employer and we do not discriminate on the basis of race religion color national origin sex sexual orientation age veteran status disability genetic information or other applicable legally protected characteristic.

For additional information please see OpenAIs Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws including the San Francisco Fair Chance Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct adverse and negative relationship with the following job duties potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary confidential and non-public addition job duties require access to secure and protected information technology systems and related data security obligations.

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At OpenAI we believe artificial intelligence has the potential to help people solve immense global challenges and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

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