Specialist, Global Creators & Influencers NBA 2K

Who We Are

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2Ks portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union HB Studios and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in todays most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment.

Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of 2Ks portfolio which currently includes several AAA sports and entertainment brands including global powerhouse NBA 2K renowned BioShock Borderlands Mafia Sid Meiers Civilization and XCOM brands; popular WWE 2K and WWE SuperCard franchises TopSpin 2K25 as well as the critically and commercially acclaimed PGA TOUR 2K.

At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they dont meet every requirement for the role. If youre interested in the job and think you have what it takes to work at 2K we encourage you to apply!

What We Need

NBA 2K is looking for an organized and content-savvy Creator & Influencer Specialist to join our Global Creators & Influencers team. This is a high-impact entry point for a digital pro who lives and breathes gamesincluding NBA 2Kand understands creator ecosystems commissioned content production and the role creators & influencers play in shaping the player experience in and out of the game.

You will be a key engine behind executing our high-volume creator & influencer content pipeline supporting campaigns from end to end. Responsibilities include data-driven talent scouting coordinating commissioned content ensuring deliverables are high-quality and scalable and tracking success using analytics tools. You will connect creator & influencer marketing efforts across cross-functional partners including Social Paid Media and Product Marketing teams.

What You Will Do

• Identify and vet both endemic NBA 2K creators and non-endemic (variety lifestyle entertainment) influencers who align with our brand voice.
• Maintain a database of partners including content specialization platform and performance.
• Coordinate creative briefs and timelines for commissioned content supporting Studio initiatives and Marketing beats.
• Track the flow of assets from briefing to outreach to final delivery ensuring all creator outputs meet deadlines technical specifications and usage requirements.
• Organize tag and distribute finished creator assets to cross-functional partners such as Paid Media and Social ensuring content is scaled across appropriate channels (YouTube TikTok Instagram X etc).
• Utilize analytics tools to report on the success of creator videos and livestreams for campaigns to inform future strategies.
• Support the execution of creator activations and events (e.g. NBA 2K Community Day preview events) that empower creators to produce impactful content and educate their communities.
• Help conceptualize and produce engaging edutainment that effectively communicates key product messaging.
• Proactively surface standout content and emerging formats to inspire community-driven programming.

Who We Believe Will Be A Great Fit

• 1-2 years of experience in creator relations influencer marketing or content production ideally in gaming. Internships count and are valued!
• Strong understanding of NBA 2K (or comparable live/sports game franchises) is required including familiarity with the game the community and the culture.
• Knowledge of the tools and best practices across content platforms (YouTube TikTok Twitch Instagram X etc).

• Power user of spreadsheets project management tools and collaborative tools like G Suite who genuinely enjoys keeping dozens of moving parts in order.
• Fundamental proficiency in Adobe creative apps (Photoshop Premiere Pro) is a plus.

• Enthusiastic about producing scalable content and building creator-driven opportunities.
• Curious proactive and eager to grow!
• Ready to thrive in a fast-paced environment where priorities can shift quickly to meet demands for timely content.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use accounts.

The pay range for this position in California at the start of employment is expected to be between $65700 and $97260 per Year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for this position may also include other elements including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular full-time employees are also eligible for a range of benefits at the Company including: medical dental vision and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Companys discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

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