Product Marketing Specialist
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Job Location:
Saint Paul, MN - USA
Monthly Salary:
$ 59400 - 109200
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Overview:
This role requires a talented marketing professional with experiencewith Life andAnnuityproducts sold through Broker/Dealers (B/Ds) Independent Marketing Organizations (IMOs)andBrokerage General Agencies (BGAs).
In this role you willprovide quality serviceto distribution partners manage and develop impactful marketing planstargetingconsumers and our distribution intermediariesas well as support the distribution channels dedicated to these role will both create marketing assets as well as partner with distribution and channel partners on the sale of the products.
Weseeka strategic and dynamic self-starterwith awell-rounded foundation of cross-discipline marketing skillsand the ability to adapt them to a rapidly evolving marketing ability to be a liaison with internal product lines and strikethe right balance ofclient serviceconsultingand execution with a strong roll-up your sleeves and get it done mentality. This motivating individual must be able to think at a high-level and guide fast implementation and measurement.
Responsibilities include but not limited to:
60% Responsible for marketing campaigns for existing products and programslaunchingnew productinitiatives value add programs and distribution partners.
- Creationof new client and advisor material including compliance review and internal agency design
- Research and evaluateneedstoinfluencedistributionand create marketing recommendationssuitableto reach salesgoals
- Implement marketing campaignsby developinginnovative andeffectivetactics inpartnershipwith internal and corporate departments and vendors as necessarywhile managing marketing projects from start to finish
- Demonstrate measurable deliverables against new recommendations based on results achieved resources and servicing needs
- Apply marketing innovation
30% Supportgrowth andsalesof individual life and annuity product through independent and proprietary channel partners.
10%Managedevelopand implementrelated projects as directed.
Knowledge/skills:
- Excellent strategic skillsinafast-moving environment including critical thinking problem solving managing conflicting priorities and delivering to a deadline.
- Knowledge of the latest marketing innovations
- Exceptional communication skills in a variety of media
- Ability to grasp complex financial concepts and communicate them effectively
- Proficient in Microsoft Office: Excel Word PowerPoint
- Ability to travel as neededto support sales
Qualifications:
The successful candidate willbenefitfrom having:
- At leasttwoyears of experience within a Marketing/Communicationsrole
- Experience within financial services especially individuallifeand annuities
- Bachelors degree with an emphasis inMarketing or Journalism
- FINRA Series 6 license and 63 licenseor willing to obtain
- Requires working knowledge and experience in own job discipline and broadens capabilities
- Continues to build knowledge of the company processes and customers
- Performs a range of assignments related to job discipline
- Uses prescribed guidelines or policies in analyzing situations
- Receives a moderate level of guidance and direction
At Securian Financial the internal title for this position is Solutions Marketing Sr Analyst.
Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If youre in a commutable distance (90 minutes) youll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules.
The estimated base pay range for this job is:
Pay may vary depending on job-related factors and individual experience skills knowledge etc. More information on base pay and incentive pay (if applicable) can be discussed with a member of the Securian Financial Talent Acquisition team.
Be you. With us. At Securian Financial we understand that attracting top talent means offering more than just a job it means providing a rewarding and fulfilling career. As a valued member of our high-performing team we want you to connect with your work your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth well-being and work-life balance including the advantages listed here:
Paid time off:
We want you to take time off for what matters most to you. Our PTO program provides flexibility for associates to take meaningful time away from work to relax recharge and spend time doing whats important to them. And Securian Financial rewards associates for their service by providing additional PTO the longer you stay at Securian.
Leave programs: Securians flexible leave programs allow time off from work for parental leave caregiver leave for family members bereavement and military leave.
Holidays: Securian provides nine company paid holidays.
Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securians 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings with a target of 5 percent. The amount is based on company results compared to goals related to earnings sales and service.
Health insurance: From the first day of employment associates and their eligible family members including spouses domestic partners and children are eligible for medical dental and vision coverage.
Volunteer time: We know the importance of community. Through company-sponsored events volunteer paid time off a dollar-for-dollar matching gift program and more we encourage you to support organizations important to you.
Associate Resource Groups: Build connections be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities including:
Mental Wellness and Disability
Pride at Securian Financial
Securian Young Professionals Network
Securian Multicultural Network
Securian Women and Allies Network
Servicemember Associate Resource Group
For more information regarding Securians benefits please review our Benefits page.
This information is not intended to explain all the provisions of coverage available under these all cases the plan document dictates coverage and provisions.
Securian Financial Group Inc. does not discriminate based on race color religion national origin sex gender gender identity sexual orientation age marital or familial status pregnancy disability genetic information political affiliation veteran status status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs please contact us by email at by telephone (voice) or 711 (Relay/TTY).
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Required Experience:
IC
Key Skills
- Sales Experience
- Marketing
- Customer Service
- Communication skills
- Military Experience
- Retail Sales
- Product Demos
- Customer Support
- Product Management
- Product Development
- Unity
- Microscopy
About Company
At Securian Financial, we provide solutions that let you focus on your most important asset: family. Our insurance, investment and retirement solutions give you the confidence to focus on what’s truly valuable: banking memories with those who matter most.
