Digital Marketing Specialist – B2C Channels (email marketing + SEO exp. req.)
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Job Location:
Kansas City, KS - USA
Monthly Salary:
$ 80000 - 100000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Digital Marketing Specialist B2C Channels (email marketing SEO exp. req.)
Location: near Kansas City MO
Salary: $80000 - $100000 (DOE) Eligible for Discretionary Bonus Benefits
Benefits: Medical Dental Vision 401k w/match Profit Sharing Holidays PTO
Job Type: Full-Time Hybrid Schedule (3 days in office) Available
Typical Hours: Monday-Friday 40 hours/week
Travel: Minimal; occasional events or marketplace conferences
Start Date: ASAP
Sponsorship is not available
Digital Marketing Specialist B2C Channels (email marketing SEO exp. req.) Description
Our client an industrial distribution company with growing ecommerce channels is seeking a hands-on Digital Marketing Manager to own and execute day-to-day performance marketing across B2C-focused digital channels. Reporting to the Director you will focus on email marketing automation SEO execution site optimization performance reporting and support marketplace expansion. Youll be responsible for improving conversion engagement and revenue across owned and search channels while partnering closely with Creative Sales and external vendors. This role is ideal for a strong digital operator who enjoys working directly in platforms testing and optimizing campaigns and turning data into practical improvements. This is a great opportunity to join a stable growing organization with autonomy to test and optimize with a direct revenue impact and executive visibility.
Digital Marketing Specialist B2C Channels (email marketing SEO exp. req.) Responsibilities
Own email marketing strategy automation segmentation and optimization
Build lifecycle flows; improve deliverability A/B tests and engagement
Lead SEO execution: keywords tracking reporting and content coordination
Improve ecommerce UX conversion and merchandising with site updates
Coordinate with Creative on assets for email web paid media and marketplaces
Build practical dashboards and reports; translate data into actionable insights
Support paid search and social launch testing and performance
Support the launch of new ecommerce channel Amazon; manage ads and optimize listings
Direct agencies: set direction review metrics and ensure goal alignment
Partner with Sales on B2B campaigns and enablement
Track digital spend and advise budget allocation and trends
Ensure privacy and data compliance with internal and third-party teams
Digital Marketing Specialist B2C Channels (email marketing SEO exp. req.) Qualifications
5 years in digital marketing or ecommerce demand generation experience required
Email marketing campaign development execution and automation experience required
SEO execution and performance tracking experience required
Ecommerce CMS backend experience (BigCommerce/Shopify/Magento) required
Strong grasp of B2C/DTC UX/UI best practices required
Proficiency with analytics and reporting tools and MS Office (Excel basics) required
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
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