Strategic Marketing Communications

At Petron we are not just in the business of oil we are also in the business of fueling lives.

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining distribution and retailing of world-class petroleum products contributes to the countrys growing energy needs in becoming a progressive nation.

As a progressive oil company in Malaysia we aspire towards a sustainable energy-secured nation where everyones journey is fueled by opportunities for meaningful experiences.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

1. Marketing Strategy & Brand Support

• Assist in developing and executing marketing strategies across retail commercial loyalty and customer experience areas.
• Ensure all marketing activities reflect the companys brand positioning tone of voice and customer value propositions.
• Apply brand guidelines consistently across campaigns and materials.
• Contribute to brand refresh projects loyalty initiatives and customer experience improvements.

• Coordinate Above-the-Line (ATL) and Below-the-Line (BTL) campaigns across multiple channels (print digital in-store etc.).
• Prepare campaign briefs that clearly outline objectives target audiences and key messages.
• Work closely with internal teams to ensure campaigns are executed effectively in different regions and states.
• Map customer journeys to understand touchpoints and track campaign performance for continuous improvement.

3. Digital Media & Performance Marketing (Core Focus)

• Support media planning and buying across both traditional and digital platforms.
• Manage and allocate media and digital budgets to maximise efficiency.
• Collaborate with social media teams and external agencies to optimise digital performance and audience targeting.
• Monitor campaign results analyse performance data and recommend actions to improve ROI.
• Ensure all campaigns are measurable with outcomes tied to business goals.

4. Customer Experience & Journey Management

• Translate customer insights into relevant campaigns and communications.
• Identify gaps in customer journeys and propose improvements to enhance overall experience.
• Ensure consistency across physical and digital customer touchpoints.
• Track customer feedback and campaign outcomes to recommend enhancements.

5. Stakeholder & Agency Management

• Collaborate with retail non-fuel business and corporate affairs teams to deliver campaigns.
• Coordinate with creative media and digital agencies to ensure timely execution.
• Support budget tracking and prepare KPI reports to measure campaign success.

• Degree in Marketing Business Communications or related discipline.
• Minimum 5 years experience in integrated marketing communications or campaign management. Candidates with media agency background are encouraged to apply.
• Strong knowledge of media planning buying and performance optimisation across digital and traditional channels.
• Experience managing multi-channel campaigns including ATL BTL digital and POSM.
• Strong communication presentation and stakeholder engagement skills.
• Able to manage multiple initiatives simultaneously in a fast-moving environment.
• Results-oriented analytical and customer-focused with strong execution discipline.

Thank you for your application! Were thrilledthat youd like to join Petron and we appreciate your interest in the position.

Please note that due to high volume of applications only shortlisted candidates will be contacted.