Associate Director, Patient Marketing US Kidney
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Job Location:
Boston, NH - USA
Monthly Salary:
$ 162800 - 244200
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
General Summary:
The Associate Director of Patient Marketing will be responsible for developing and executing bespoke consumer marketing strategies to drive education and engagement with immunoglobulin A Nephropathy (IgAN) patients as part of the Povetacicept Marketing team within the US Kidney Business Unit. This role will focus on developing testing and bringing to market insight-based creative campaigns that translate across priority channels and reach IgAN patients along their journey. As an end-to-end content owner the Associate Director will play a critical role in CRC ensuring full alignment with regulatory and compliance standards.
Key Duties and Responsibilities:
- Develop test and bring to market a creative campaign that is deeply embedded in robust IgAN patient insights including concept messaging and lexicon workstreams.
- Lead the creation and inventory management of core printed materials included field-delivered patient education.
- Ensure all patient marketing activities are centered around a thorough understanding of the IgAN patient journey with clear strategies mapped to key milestones.
- Demonstrate effective collaboration with stakeholder teams including HCP marketing sales PSP and Market Research to ensure seamless execution of patient marketing initiatives.
- Stay updated on industry trends and best practices in consumer marketing consumer engagement and regulatory compliance infusing learnings as appropriate.
- Serve as the CRC Patient Marketing for all core DTC printed material development ensuring all patient marketing activities comply with regulatory and compliance standards.
Knowledge and Skills:
- Strong understanding of pharmaceutical marketing strategies including creative campaign development OPDP submissions MLR reviews omnichannel ecosystem planning and patient journey mapping.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
- Strong analytical skills with the ability to interpret data from digital programs and provide actionable insights.
- Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams and agency partners.
- Knowledge of regulatory and compliance standards in the pharmaceutical industry
Education and Experience:
- Bachelors degree in Marketing Business or a related field. Advanced degree preferred.
- Recent nephrology experience is strongly preferred.
- Minimum of 7 years of experience in consumer marketing with a focus on patient engagement in the pharmaceutical or healthcare industry.
- Proven track record of developing and executing patient-centric marketing strategies and campaigns.
Pay Range:
$162800 - $244200Disclosure Statement:
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors including skills competencies experience and other job-related factors permitted by law.
At Vertex our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career financial family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter) educational assistance programs including student loan repayment a generous commuting subsidy matching charitable donations 401(k) and so much more.
Flex Designation:
Hybrid-Eligible Or On-Site EligibleFlex Eligibility Status:
In this Hybrid-Eligible role you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertexs Policy on Flex @ Vertex Program and may be changed at any time.
#LI-Hybrid
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a persons race color sex gender identity or expression age religion national origin ancestry ethnicity disability veteran status genetic information sexual orientation marital status or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager or contact Talent Acquisition at
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Vertex Pharmaceuticals invests in scientific innovation to create transformative medicines for people with serious diseases.
