Communications and Marketing Coordinator

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Job Summary

The Communications and Marketing Coordinator is an energetic creative thinker who shapes and implements comprehensive communications marketing and promotional plans for the Agnes Etherington Art Centre (AGNES) a leading public university art museum. Reporting to the Director and Curator and working closely with administrative and artistic program staff the Communications and Marketing Coordinator ensures effective internal communications and external promotion of AGNESs programs and achievements. Responsibilities encompass public and media relations traditional and digital media including advertising social media e-communications and targeted marketing campaigns coordination of print and electronic newsletters and website management. Always sensitive to the role and mission of the art museum the Communications and Marketing Coordinator shapes an astute communication marketing and promotional program that engages diverse audiences locally and globally.

The schedule for this position requires the incumbent to work variable hours according to operational needs.

Job Description

KEY RESPONSIBILITIES:
Annually identify develop and implement a comprehensive and innovative marketing and communications plan that enhances AGNESs profile brand and outreach locally nationally and globally and reaches key audiences for programs.
Manage forecast and track marketing and promotional in-budget delivery. Codes invoices for payment and general account administration.
Research and maintain awareness of evolving trends and best practices in communications and marketing including regulatory compliance regarding accessibility privacy and security.
Recommend new strategic promotion and communication initiatives to develop engagement across AGNESs multiple publics stakeholders and constituents.
Research and recommend alternative promotional toolsartist-driven materials AGNES swag posters stickers support the production of AGNES-specific merchandise and onsite signage consistent with AGNES branding.
Work with senior staff to research recommend write edit and proofread content of internal and external program communications ensuring their effectiveness and support for the integrity of AGNES. Sustain awareness of and work with sensitivity across all gallery program streams and constituencies.
Manage publicity with imagination accuracy and aesthetic acuity working closely with gallery staff and contract designers in support of the AGNESs presence as a leading public university art museum and ensuring consistency across all promotional platforms.
Respond to external inquiries acting as media liaison and a public-facing contact for AGNES. Research or develop answers to questions referring complex issues to senior staff as necessary.
Establish and maintain strong relationships with media contacts journalists opinion-makers social-influencers art publications list-serves and other key stakeholders developing promotional partnerships as appropriate and proactively pursuing collaboration with Queens Communications and Alumni Relations City of Kingston and Tourism Kingston and other community organizations and regional businesses.
Maintain multiple up-to-date contact lists and coordinate timely information distribution of marketing material e-blasts newsletters and targeted member communications that support programs exhibitions and special projects oversee strategic communications to increase participation in all AGNES activities.
Edit and coordinate print and electronic newsletters. Writing of some content as required.
Maintain manage and develop AGNESs website and customer relations management software as a meaningful communications vehicle engagement tool and documentation repository and manage social media platforms including timely release appropriate messaging and data tracking and analysis.
Work closely with Queens Information Technology Services and external web developers to streamline and troubleshoot various web-based platforms plug-ins and monitor for security and accessibility compliance.
Draft communications and prepare images for reports proposals and media releases for general and specialized use and audiences in accordance with AGNES style-guide.
Work with AGNES curatorial and programming staff and liaise and book freelance photographers and videographers to create and manage an inventory of high-quality images and videos that document gallery programs for a variety of uses in promotions proposals grant applications fundraising and reporting.
Ensure AGNESs compliance with regards to funder and partnership acknowledgement including logo placements and credit information.
Work closely with AGNES administrative staff and programming and digital development coordinators to support registration and events.
Track and report on media coverage and maintain an archive of such coverage.
Undertake additional duties as assigned.

REQUIRED QUALIFICATIONS:
University degree or three-year post-secondary degree in Visual Studies Cultural Studies Fine Art Communications Marketing Design or a related creative discipline.
Minimum of three years relevant experience in a customer-focused communications environment.
Superior computer skills and awareness of current and emerging technologies and effective user interface design. Command of Microsoft Office suite website architecture Mailchimp social media platforms and Adobe Creative Suite or other design software including Canva.
Experience with WordPress Vimeo YouTube social media scheduling applications and other media-based platforms including compliance with and overseeing accessibility functions.
Demonstrated knowledge of cultural institutions art museums and the visual arts.
Proven proficiency with the English language both written and verbal. Knowledge of French and/or other languages is an asset.
Experience writing and editing in a variety of formats including print and social media.
Satisfactory Criminal Records Check and Vulnerable Sector Screening required.
Consideration may be given to an equivalent combination or education and experience.

SPECIAL SKILLS:
Exceptional interpersonal and communication skills both verbal visual and written. Advising skills.
Ability to recommend creative and innovative plans and assets that help improve marketing and communications at AGNES that challenge the status quo.
Writing editing and proofreading skills with a keen eye for accuracy.
Ability to draft and manage a critical path for tight deadlines with quick turn around
Proven ability to work on a team and to coordinate multiple tasks in a deadline-driven environment.
Ability to work independently with minimal supervision.
Analytical and problem-solving skills to assess evolving audience contexts and design effective promotional programs with a demonstrated ability to draw on current research to develop imaginative sector-attuned promotional content and strategies.
Excellent time-management skills ability to prioritize time-sensitive work in a deadline-driven environment.
Knowledge of university structure values procedures and administrative systems.
Demonstrated knowledge of the norms and protocols of the professional art museum and an understanding of its mission including respect for the confidentiality and security requirements of the art museum context.
Administrative skills including advanced computer skills especially word processing image formatting and management and graphics programs.
Knowledge of database spreadsheet and networking applications.
Successful experience with web page maintenance and contact management systems and social media platforms. Ability to master new software as required.
Experience with graphic design and photography an asset.

DECISION MAKING:
Decide when new information calls for further action such as distribution or verification.
Determine necessary and appropriate content for various written social and digital communications as assigned.
Determine which communication vehicles will be the most effective to engage audiences.
Make recommendations regarding internal and external communications proposing and helping to implement changes.
Make decisions regarding maintenance and updates of AGNESs web page and other promotional platforms.
Set priorities to ensure deadlines are met and goals achieved.
Assist in the decision-making process regarding graphic support for news and social media stories.
Respond to inquiries and stakeholder requests address needs and resolve issues within guidelines make decisions about when to refer problems or sensitive issues to senior staff.

Employment Equity and Accessibility Statement

The University invites applications from all qualified individuals. Queens is strongly committed to employment equity diversity and inclusion in the workplace and encourages applications from Black racialized persons Indigenous people women persons with disabilities and 2SLGBTQI accordance with Canadian Immigration requirements priority will be given to those who are legally eligible to work in Canada.

The University provides support in its recruitment processes to all applicants who require accommodation due to a protected ground under the Ontario Human Rights Code including those with disabilities. Candidates requiring accommodation during the recruitment process are asked to contact Human Resources at .