Executive Director, Performance Experimentation

About the Role:

At OMD we create whats next and experimentation is how we turn innovation into performance.

Were looking for an Executive Director to architect embed and accelerate cross-market test-and-learn initiatives for OMDs centrally activated EMEA clients. This role will connect structured testing automation at scale and actionable measurement to power better media decisions and sharper business outcomes across our platform based media investments.

Youll work at the intersection of media data and technology ensuring OMD and our clients stay ahead in an increasingly AI-driven ecosystem. Partnering closely with Strategy Planning Analytics and Performance teams youll build frameworks that democratise insight scale learning velocity and drive continual improvement across every market.

Key Responsibilities

Define and lead the experimentation agenda for OMD EMEAs largest clients developing frameworks that align to business priorities platform evolution and growth KPIs.

Design test architectures spanning A/B automation pilots geo-based holdouts and incrementality studies that evolve experimentation from one-off projects to an always-on performance discipline (mainly Search Social Programmatic Amazon and retail media).

Operationalise hub-to-market enablement building the processes playbooks and governance models that ensure consistency rigour and adoption across regions.

Develop experimentation systems and tools from hypothesis libraries and knowledge hubs to dashboards that visualise results and track learning velocity.

Integrate with OMDs automation and AI roadmaps partnering with Product and Activation teams to evaluate new tools algorithms and buying systems through structured testing.

Align experimentation design with OMDs performance media framework connecting growth audience and measurement dimensions into testable hypotheses.

Collaborate with measurement and analytics experts to link test outcomes to real business value by embedding learnings into OMDs performance planning and measurement ecosystem.

Develop team capability in experimentation and data-driven decision-making raising the measurement fluency and confidence of the organisation.

Connect disciplines and markets embedding shared experimentation processes that drive cross-functional collaboration and innovation.

Skills & Experience

Proven experience leading multi-market or cross-channel experimentation programmes within a global agency client or technology environment.

Deep understanding of testing methodologies (A/B multivariate geo-testing holdouts incrementality brand lift) and how to apply them across channels.

Strong grounding in media effectiveness and performance measurement (MMM MTA uplift tests) ideally with experience using GA4 Meta Lift DV360 etc

Demonstrated ability to operationalise test-and-learn programmes building repeatable systems templates and dashboards that scale across regions.

Hands-on experience in at least two digital channels (Search Social Programmatic or Commerce Media).

Collaborative leader who thrives in complex matrixed environments and can translate analytics into actionable marketing strategies.

Proficiency with analytical platforms (SQL Power BI Looker Studio R/Python) a strong plus.

About the Agency:

At OMD EMEA we strive to deliver on our promise of better decisions faster for our clients partners and all 6000 OMDers across our region every day. As part of the worlds largest media network our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast Act Fast. To help navigate the road to a new normal learning from and acting upon data signals at scale and speed is crucial. Visit Why OMD to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.

Flexible Working

At Omnicom Media Group we are committed to supporting flexibility for our peoplewhile fostering collaboration innovation and teamwork. We have a hybrid working model (three days in the office two working remotely) to ensure that we meet the needs of both our people and our business balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 17:30 but we offer the ability to flex around core hours of 10:30 16:30 to give our people flexibility on how they manage their working day whether thats in the office or working remotely. For example you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable you can email us confidentially at to let us know how we can support you.

Diversity Equity & Inclusion at OMG

At OMG our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality inclusion and belonging. We are committed to providing a truly inclusive environment that reflects todays society where everyone is able to bring their true selves to work and where diverse voices and backgrounds are valued heard and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on Experience:

Director