Visual Brand Manager

MarshBerry is growing! We are seeking a Visual Brand Manager to join our team at our Beachwood OH HQ. We have a people first fast paced collaborative culture with plenty of opportunity for growth. MarshBerry has been successful in achieving growth objectives because the trust our clients place in our talented team of professionals and all MarshBerry colleagues play a critical role in directly or indirectly cultivating those trusted relationships. MarshBerry provides an environment where employees can learn improve and realize their career goals. We offer competitive benefits new challenges and learning experiences.

This is a hybrid position working onsite Monday through Thursday with the option to work remote on Fridays.

This individual will report into MarshBerrys Executive VP of Corporate Brand Marketing.

Job Details:

Position Summary:

The Visual Brand Manager will be responsible for conceptualization and implementation of design solutions across all phases from ideation to execution to support marketing strategies business initiatives and goals. The Visual Brand Manager will create and/or direct innovative visual content that may include brand theory typography graphic layouts video photography data visualization and experiential backdrops that align with the brand strategy for a range of communication mediums. The Visual Brand manager supervises graphic designers and works in concert with corporate brand manager copywriters and digital partners in creating concepts; comps; layouts; and final art for print and digital applications. A successful VBM is a creative thinker understands the business objective of marketing initiatives and provides solutions to support the desired outcomes.

Responsibilities:

• Connecting ideation to execution of visual brand assets including the use of color theory typography drawing design software data visualization design for web and print branding and identity design and the intersection with marketing strategy disciplines including segmentation targeting and user experience
• Collaborating with key stakeholders and apply excellent communication skills to help others understand the vision for the project.
• Provide coaching and leadership to ensure designers are completing projects on strategy on time and within budget
• Providing motivation for collaboration and enthusiasm for design team and contributions to overall marketing outcomes.
• Creating innovative content leading-edge graphics campaign concepts design solutions and layout options that align with the brand for a range of needs across digital virtual and print mediums.
• Overseeing the entire design process from start to finish including sketch ideate and generate new concepts based on insights direction feedback and/or self-driven research that delivers a compelling message to drive sales and build brand loyalty.
• Visualizing designing and conceptualizing user experiences present/communicate conceptual ideas (arrangement size typography style photography etc) and the rationale behind design decisions.
• Designing communications and sales enablement materials for business and product line marketing initiatives including email templates digital and print newsletters digital campaigns (LinkedIn Facebook Twitter) website content/design updates digital and print brochures proposals PowerPoint presentations print and digital ads signage video stamps publications and specialized support materials with an emphasis on communicating ideas visually and succinctly to compel action with current and potential clients.
• Researching purchasing and customizing stock photography to reflect the core message and brand; Manage creative assets; Establish guidelines for archiving files uploading and managing DAM system.
• Understanding VOC and segmentation in applying design principles to execute on brand strategy.
• Promoting uniformity and consistency of brand and assist in development and refinement of uniform graphic standards and visual brand strategies.
• Partnering with copywriting photography videography and experience and engagement professionals as well as third party vendors as needed to optimize integrated marketing (logos collateral material digital (web and social) promotional merchandise marketing communications experiential outreach signage etc.).
• Applying expertise in technology and data-driven interfaces in collaboration with team members to monitor and measure effectiveness.
• Special projects and other tasks as assigned.

Selection Criteria:

Education & Experience

• Bachelors degree in Fine Arts/Graphic Design Graphic Communications Internet Marketing Digital Design or related field.
• 7 years of professional design experience.
• Thorough understanding of graphic design principles layout composition balance white space and color theory.
• Strong Proficiency in Adobe InDesign Illustrator Photoshop After Effects.
• Working Knowledge/Experience developing WordPress/basic HTML/CSS themes and designs.
• Working knowledge of marketing automation and common web tools.
• Familiarity with motion graphics a plus.
• Excellent editing skills and strong attention to details with the ability to make design recommendations and present information clearly and creatively.
• Video editing skills are highly desirable.
• Experience managing projects and directing work of others in project team environments.
• Demonstrated Collaborative Skills and ability to challenge when needed.
• Strong work ethic and personal accountability.

Working at MarshBerry

Who We Are:

MarshBerry practices The Collaborative Way which encourages employees to adhere to these five principles: listening generously speaking straight being for each other acknowledgement & appreciation and honoring commitments. We are committed to fostering an environment of Diversity Equity and Inclusion. We strive to educate our current and potential employees in these areas while continuing to promote a welcoming and inclusive environment for all.

What We Do:

MarshBerry provides consulting services in the financial services industry primarily to independent insurance agents brokers and carriers as well as wealth and retirement plan advisors. Our services include but are not limited to financial operational sales management merger and acquisition advisory peer-to-peer exchange and information services. We are recognized in the financial services industry for providing innovative and customized solutions to our clients with whom we build trusted advisor relationships. At MarshBerry our mission is to help our clients learn improve and realize their value. Our clients credit us for providing the vision tools and discipline to help them reach their strategic goals.

Its one thing to be recognized as experts in our field it is another to be noteworthy based on the sentiment and feedback of our team. MarshBerry has been recently awarded the following:

• Crains Best Employers in Ohio
• The Nations Best and Brightest in Wellness
• North Coast 99
• Top Work Places The Plain Dealer
• Weatherhead 100
• West Michigans Best and Brightest Companies to Work for

To learn more about MarshBerry visit .

We appreciate your interest in MarshBerry. As an equal opportunity employer your application will be considered with regard to all laws which prohibit discrimination because of race color sex religion national origin age disability military status and genetic information and requirements to take affirmative action in the hiring of minorities including women veterans and those individuals with disabilities.

Required Experience:

Manager