Senior Analyst, Lifecycle and Performance

About Ruggable:

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles California with an extraordinary track record of high profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design thats disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that dont compromise on function. If youre passionate about consumer products e-commerce and high-growth start-ups keep reading!

Job Summary:

We are seeking a highly analytical systems-oriented and seasoned Lifecycle & Performance Senior Analyst to lead the reporting integrity and performance visibility for Ruggables growth and retention engines. Reporting to the Director of Reporting Analytics & Insights you will serve as primary authority on marketing data ensuring our data architecturefrom reporting and UTM management to segmentation using an RFM modelis accurate actionable and standardized across all global storefronts.

The Lifecycle & Performance Analyst is the connective tissue between raw data and marketing execution. You are a power user of marketing platforms such as Klaviyo PostScript Meta and Google with the technical agility to build the reporting frameworks that allow us to mimic and scale US-based insights across our international storefronts.

Beyond reporting you are a strategic partner in real-time decision-making. You provide the data-backed conviction required for high-impact pivotswhether that means optimizing intraday paid spend shifting budget between channels or deploying rapid-response retention tactics during high-stakes promotional windows. You ensure that every investment shift from acquisition to lifecycle is driven by clear performance signals and a deep understanding of incremental value.

What Youll Do:

Retention Lifecycle & Reporting Infrastructure

• Creative Performance: Produce creative-asset-level reporting by systematically pulling all deployed Email SMS and Direct Mail assets and pairing each with its associated engagement revenue and efficiency metrics for executive-ready weekly business readouts.
• Revenue Forecasting: Build and maintain daily and weekly lifecycle revenue forecasts grounded in historical performance curves leveraging cohort-based analysis to project final revenue outcomes from early and incomplete data.
• Channel Preference: Analyze customer engagement across Email and SMS to determine channel preference and optimal send strategies informing decisions around single-channel versus multi-channel lifecycle execution.
• A/B Testing: Lead A/B test analysis across lifecycle channels ensuring statistical significance validating test outcomes and translating results into clear actionable recommendations for optimization and scale.
• LTV Modeling: Own lifetime value and lifetime revenue modeling across lifecycle programs leveraging cohort analysis to evaluate performance by acquisition channel first product purchased and repeat purchase behavior over time.
• Discount Analysis: Track and analyze discount usage across lifecycle channels reporting on where and when promotions are applied and quantifying overall discount rate by channel and customer segment.
• Subscriber Value: Monitor and report on average value per subscriber and revenue per subscriber for Email and SMS programs surfacing trends that inform list growth strategy and lifecycle investment decisions.

Performance Insights & Growth Analytics

• Investment Agility: Support real-time decisions around spend pivots identifying when to shift investment up or down based on intraday performance MER and ROAS targets.
• Tracking & Attribution Governance: Take a lead role in UTM parameter management. You will establish and enforce a standardized UTM taxonomy across all channels to prevent data fragmentation and ensure flawless attribution.

Analytical Operations & Team Support

• Global BI Infrastructure: Lead the functional transition from Looker to Sigma building high-performance automated Retention and Paid dashboards that aggregate data from all storefronts into a unified self-service source of truth.
• Data Stewardship: Partner with Data Engineering to optimize marketing data tables ensuring that international data sets are clean validated and aligned with US reporting logic.
• Operational Reporting & Performance: Own the end-to-end delivery of weekly and monthly business reports providing context-rich narratives and so-what insights that diagnose the impact of promotions spend pivots and A/B tests.
• Ad Hoc Analysis: Respond to time-sensitive analytical requests from Marketing and Executive leadership rapidly synthesizing cross-channel data into clear decision-ready insights while maintaining alignment with established reporting frameworks and metric definitions.
• The Cross-Functional Bridge: Serve as the primary analytical liaison between channel owners Tech and Digital leadership; translating marketing requirements into technical specifications to ensure our data infrastructure evolves with the business strategy.

What Youll Need to Have:

Required:

• Experience: 45 years of professional experience with a proven track record across both Retention and Growth analytics (ideally in a high-growth DTC environment).
• Platform Mastery: Deep hands-on experience in Klaviyo Postscript Shopify as well as Google Ads and Meta Ads Manager specifically in how they ingest and report data.
• Technical Agility: Advanced SQL skills and a proven ability to learn new platform UIs or API documentation quickly to support emerging channels.
• BI Expertise: Direct experience with Looker (LookML) and / or Sigma. Experience with BI migrations is a major plus.
• Metric Fluency: Expert-level understanding of the relationship between LTV ROAS MER CPA CPC and CTR.
• Operational Tooling: Functional experience with Feedonomics Klaviyo / Postscript GA4 Heap.
• Collaborative Mindset: Experience acting as a bridge between technical teams and marketing stakeholders to drive cross-functional projects.

Preferred:

• Data Engineering Exposure: Experience working within Snowflake or AWS environments and a strong understanding of data warehousing principles.
• Engineering Workflow: Familiarity with version control software (e.g. GitHub) and working alongside Data Engineering teams to build/maintain clean tables.
• Growth Mindset: A self-starter who is excited by the prospect of building from the ground up and thrives in the fast-paced high-ownership environment of a startup.

Compensation:

• Annual base salary between $115000 - $140000
• The position is currently hybrid (3 days in office) based in our corporate Torrance CA location.
• An annual bonus percentage that varies based on level of role.
• Employer matching (up to 3% of base salary) for company sponsored 401K plan.

At Ruggable we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.

If you are based in California we encourage you to read this important information for California residents linked here.

To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.