Digital Marketing Executive (Modern Tech + Algorithm Fluency)

Aristocrat

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profile Job Location:

Chennai - India

profile Monthly Salary: INR 10 - 10
profile Experience Required: 1-3years
Posted on: 9 hours ago
Vacancies: 1 Vacancy

Job Summary

Role Mandate
Hire a digital marketing executive who understands platform algorithms measurement constraints and modern MarTech execution.
Own campaign operations end-to-end iterate through structured experimentation and coordinate across creative product and data stakeholders.

Core Responsibilities----
Channel execution (algorithm-aware): plan and run campaigns across search/social/video/lifecycle; manage auction dynamics relevance signals and creative fatigue.
Measurement and analytics: maintain KPI trees and funnel reporting; validate tracking (UTMs events pixels/conversion APIs as applicable) and reconcile discrepancies.
MarTech operations: operate CRM/lifecycle automations (segmentation triggers personalization logic); coordinate landing page and CRO experiments.
Growth systems: run a weekly experiment cadence with postmortems; monitor CTR/CVR/CAC/ROAS (and other business-appropriate KPIs) and act on leading indicators

Requirements

Required Expertise----
  • Proven multi-channel execution with measurable outcomes and disciplined iteration.
  • Strong grasp of ranking/auction principles targeting constraints and signal quality (first-party data intent engagement).
  • Proficiency with analytics and reporting; ability to define event taxonomies and decision-grade dashboards.
  • Hands-on experimentation capability: A/B testing creative matrices and structured

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Benefits

Compensation:

  • fixed reliability incentives
  • Not a Constraint for the right candidates High Perks Performance incentives

WhatsApp Only: Skills:

Required Expertise---- Proven multi-channel execution with measurable outcomes and disciplined iteration. Strong grasp of ranking/auction principles targeting constraints and signal quality (first-party data intent engagement). Proficiency with analytics and reporting; ability to define event taxonomies and decision-grade dashboards. Hands-on experimentation capability: A/B testing creative matrices and structured hypothesis-driven testing


Required Education:

Any Degree

Role Mandate Hire a digital marketing executive who understands platform algorithms measurement constraints and modern MarTech execution. Own campaign operations end-to-end iterate through structured experimentation and coordinate across creative product and data stakeholders. Core Respo...
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Company Industry

IT Services and IT Consulting

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