Category Lead Marketing – Hygiene

Nairobi - Kenya

Monthly Salary: KES 350000 - 350000

Experience Required: 5years

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

We are looking for a Category Lead Hygiene to drive the marketing strategy and execution

for the organizations Diaper Category innovation and growth portfolio.

You will play a critical role in shaping new product development brand positioning trade

activation and consumer engagement for Diaper categories across Kenya and regional

markets.

This role combines strong consumer insight commercial acumen and execution excellence

with a particular focus on translating innovation into scalable profitable brands in competitive

FMCG environments.

Key Responsibilities

1. Category Strategy & Planning

Develop and execute the annual category marketing plan for Diaper Category

aligned with growth and profitability targets.

Identify consumer channel and innovation opportunities (e.g. hygiene trends

wellness affordability pack-price architecture).

Translate consumer and shopper insights into actionable brand innovation and

trade marketing initiatives.

2. Brand Management & Communication

Lead brand positioning and communication for Diaper Category and emerging

brands.

Develop and execute ATL BTL and digital campaigns that build awareness trial

and preference.

Ensure consistent brand storytelling across packaging advertising and point-of-sale

materials.

3. Trade & Channel Activation

Design and implement trade marketing and in-store activation plans in partnership

with Sales and RTM teams.

Work with distributors to ensure visibility availability and execution excellence at

launch and scale-up stages.

Measure and continuously improve activation ROI and trade spend effectiveness.

4. Innovation & Portfolio Development

Lead and support NPD initiatives from concept validation to launch execution and

post-launch performance reviews.

Partner closely with R&D Supply Chain Quality Finance and Sales to ensure

feasibility readiness and speed-to-market.

Identify whitespace opportunities for portfolio expansion and line extensions within

Personal Care.

5. Data & Performance Management

Track brand health category share pricing and volume KPIs using dashboards and

market data.

Use insights to guide portfolio prioritisation pricing decisions and marketing

investment.

Prepare category performance reports and business reviews for CRT and senior leadership

Requirements

Bachelors degree in Marketing Business Administration or a related field

CIM MBA or equivalent professional qualification preferred

58 years experience in FMCG marketing with at least 3 years in brand or category

management

Strong experience in the Personal Care Home Care or related fast-moving

consumer goods (FMCG) categories preferably within the Hygiene and Personal

Care segment

Proven end-to-end experience in new product development and successful product

launches

Solid understanding of General Trade and Modern Trade dynamics in Kenya and the

wider region

Experience working with well-known brands in Kenya; exposure to the diaper

category is an added advantage

Demonstrated ability to manage marketing agencies budgets and trade marketing

activations

Creative strategic thinker with the ability to develop innovative and unconventional

marketing approaches

Preferred

Exposure to pricing pack architecture and portfolio optimisation

Familiarity with SAP (S4HANA) BI dashboards or marketing analytics tools

Experience in hygiene beauty or wellness-driven categories

Required Skills:

Customer-Centric Mindset: Prioritize and address customer needs with tailored solutions. Sales Expertise: Skilled in various sales techniques and methodologies. Market Awareness: Understanding of industry trends and competitive landscape. Results-Oriented: Focus on achieving sales targets and key performance indicators (KPIs). Analytical Thinking: Analyze data and metrics to make informed decisions. Adaptability and Agility: Adjust to changing circumstances and market conditions. Ethical Judgment and Integrity: Maintain high ethical standards and professionalism. Collaboration and Teamwork: Work effectively with marketing customer service and product teams. Decision-Making: Make informed decisions in sales and customer interactions. Resilience and Tenacity: Demonstrate persistence and determination in the face of challenges. Emotional Intelligence: Manage emotions and empathize with clients for better interactions. Relationship Building: Foster long-term professional relationships with clients and stakeholders. Learning Agility: Quickly learn and adapt to new products and market trends.

Required Education:

Diploma/Degree in Sales & Marketing or a related field.3-5 years of B2B sales experience with a proven track record of meeting or exceeding sales targets

We are looking for a Category Lead Hygiene to drive the marketing strategy and execution for the organizations Diaper Category innovation and growth portfolio.You will play a critical role in shaping new product development brand positioning tradeactivation and consumer engagement for Diaper catego...