Director, HCP US Marketing Job ID 1866

Ascendis Pharma is a dynamic fast-growing global biopharmaceutical company with locations in Denmark Europe and the United States. Today were advancing programs in Endocrinology Rare Disease and Oncology.

Here at Ascendis we pride ourselves on exceptional science visionary leadership and skilled and passionate colleagues.

Guided by our core values of Patients Science and Passion we use our TransCon drug development platform to fulfill our mission of developing new and potentially best-in-class therapies to address unmet medical needs.

Our culture fosters a place where skilled adaptable and highly resourceful professionals can truly make their mark. We offer a dynamic workplace for employees to grow and develop their skills.

The Director of HCP Marketing is a strategic leader responsible for developing and executing the HCP marketing strategy forYorvipathto drive adoption differentiation and sustained growth. This role owns the end-to-end HCP marketing visiontranslating clinical and customer insights into compelling strategies campaigns and experiences that influence prescribing behavior across personal and non-personal channels.

The Director partners closely with Sales Medical Affairs Market Access Analytics and Regulatory to ensure a cohesive compliant and high-impact go-to-market approach. This role is accountable for brand performance message consistency and executional excellence.

Key Responsibilities

Strategy & Brand Leadership

• Own the HCP marketing strategy aligned to brandobjectivesandcustomer insights

• Translate clinical data into compelling compliant narratives that resonate with priority HCP segments.

• Serve as a strategic thought partner onbranddirection investment decisions and performance optimization.

• Field Force strategy and execution lead. Responsible forfield salesmessaging strategy and tactical execution.

Omnichannel & Campaign Execution

• Supportomnichannel HCP campaigns across personal promotion (sales force speaker programs) and non-personal promotion (digital CRM email paid media congress).

• Partner with Sales leadership to ensure field tools messaging and deployment areoptimizedfor impact with top-tier targets.

• Oversee congress strategy andtacticalexecution including booth presence symposia and pre-/post-meeting engagement.

• Ensure seamless integration of HCP marketing with patient and payer strategies whereappropriate.

Customer & Performance Focus

• Leverage market research analytics and real-world insights to continuously refine segmentation targeting and messaging.

• Establish KPIs and dashboards to measure effectiveness of HCP initiatives and inform agile optimization.

• Drive a test-and-learn mindset to improve engagement message pull-through and ROI.

Cross-Functional Leadership

• Work closely with Regulatory Legal and Compliance to delivertimely compliant materials without compromising strategic intent.

People & Agency Leadership

• Lead mentor and develop1 direct report

• Manage agency partners to ensure strategic alignment quality and on-time delivery.

• Foster a culture of accountability innovation and continuous improvement.

Required

• Bachelors degreerequired; MBA or advanced degree preferred.

• 10 years of pharmaceutical or biotech marketing experience with significant HCP marketing leadership.

• Proven experience leading brand strategy and omnichannel execution in a regulated environment.

• Strong understanding of HCP engagement sales force dynamics and non-personal promotion.

• Demonstrated ability to translate clinical data into impactful marketing strategies.

• Experience leading cross-functional teams and influencing without authority.

Preferred

• Launch experience

• Endocrinology specialty or rare disease experience

• Experience managing budgets.

Up to 25% Travel (including select weekends) may berequired.

Success Profile

The ideal candidate is astrategic decisive and collaborative leaderwho can balance long-term vision with flawless execution. They are data-driven yet creative comfortable pushing strategy forward and confident partnering with senior stakeholders. They bring a strong point of view inspire teams and hold themselves and others accountable for results.

The estimated salary range for this position is $220k - $235k. Actual salary determination is dependent on a variety of factors some of which include: experience qualifications and geographic location. This position may be eligible for a discretionary annual bonus or an incentive compensation plan (eligibility varies based on role and position level) discretionary stock-based long-term incentives paid time off and a comprehensive benefits package.

• 401(k) plan with company match
• Medical dental and vision plans
• Company-offered Life and Accidental Death & Dismemberment (AD&D) insurance
• Company-provided short and long-term disability benefits
• Unique offerings of Pet Insurance and Legal Insurance
• Employee Assistance Program
• Employee Discounts
• Professional Development
• Health Saving Account (HSA)
• Flexible Spending Accounts
• Various incentive compensation plans
• Accident Critical Illness and Hospital Indemnity Insurance
• Mental Health resources
• Paid leave benefits for new parents

Ascendis Pharma is proud to be an equal opportunity employer. We are committed to creating an inclusive environment for all employees.

A note to recruiters:

We do not allow external search party solicitation. Presentation of candidates without written permission from the Ascendis Pharma Inc Human Resources team (specifically from: Talent Acquisition Partner or Human Resources Director) is not allowed. If this occurs your ownership of these candidates will not be acknowledged.

Required Experience:

Director