Marketing Coordinator

This role is based in our Fort Lauderdale Orlando or Sarasota office.

The Marketing Coordinator is a highly motivated detail-oriented and creative marketer who helps execute integrated campaigns that drive awareness attendance exhibitor engagement and revenue.  

Reporting to the Marketing Manager as the Marketing Coordinator you will be responsible for attendee and exhibitor marketing campaign execution in support of South Florida Ventures. You play a  key in supporting the delivery and success of marketing initiatives and campaigns that generate awareness increase attendance and engagement of retailers and drive revenue for our portfolio of shows while helping our customers (retailers and brands) grow their own businesses. 

This role thrives in a fast-paced events environment where priorities shift daily from building and deploying Eloqua campaigns to coordinating creative asset delivery to managing vendors web updates and onsite communications. 

Role Accountability and Duties:  

• Assist with planning pacing executing and reporting all marketing campaigns both online and offline 
• On-going management of marketing campaigns including delivery of tactics like email blasts direct mail web content and other tactics aligned with established marketing plans and objectives 
• Audience segmentation/lists suppression logic and targeting. Email builds QA deployment and post-send performance review. Canvases and campaign flows creation on Eloqua (as applicable).  
• Support marketing team in ensuring that campaigns projects and initiatives are on schedule and on budget  
• Support content creation and copy management for: email campaigns landing pages website content and forms. Create conversion-oriented messaging updates (headlines CTAs value props) 
• Work with marketing managers creative team and brand teams on development and delivery of needed marketing materials; own delivery within calendar deadlines 
• Support the execution of multidimensional brand sponsorship marketing campaigns  
• Manage media partners for show and campaign promotion. Coordinate promotional deliverables deadlines assets and tracking links and ensure partner placements align to brand identity messaging and timelines. 
• Actively contribute creative ideas for new campaign initiatives based on past campaign performance current trends and understanding of marketing and business objectives 
• Update marketing copy content on brand AEM websites and other owned channels as needed and as directed by marketing leads content team; work with brand managers and creative team to ensure updates are reflective of the brand look feel and voice  
• Write creative impactful conversion-optimized marketing copy for a variety of purposes platforms and channels; work with cross functional teams (digital copywriting/communications) to optimize marketing copy for conversion  
• Create emails and briefing documents for call center and retail relations campaigns 
• Support PR and brand expansion efforts through content development and outreach coordination (in collaboration with comms/brand leads)  
• Manage advocacy and Ingo campaigns coordinating content timing and channel execution 
• Reporting and analysis:  Ensure tracking and reporting on campaigns is delivered on schedule; manage post event analysis and report creation 
• Provide budgetary support including billing raise purchase orders (POs) coding of invoices reconciliation and tracking  
• Provide onsite support during shows and events 
• Provide support to Sr Marketing Manager and marketing team on additional/other initiatives and projects as needed 

Qualifications :

• 2 years proven work experience within the marketing space 
• Bachelors degree in Marketing or related field 
• An entrepreneurial spirit and desire to take projects and run with them 
• Strong written and verbal communication skills 
• Proven experience executing multi-channel campaigns (email web content offline/partner channels)  
• Strong copywriting and editing skills with an eye for clarity conversion and brand voice  
• Demonstrated ability to manage multiple projects simultaneously in a deadline-driven environment 
• Goal-oriented self-motivated and adapts to changing situations and requirements 
• B2B experience and understanding of industry a plus 
• Experience creating and executing marketing campaigns utilizing offline online content and social media marketing strategies 
• Ability to analyze and interpret data and create reports used to provide insight to key stakeholders 
• Eloqua expertise: campaign builds segmentation deployment and performance reporting  
• AEM management including updates to web pages and ESA frames management  
• Project management proficiency with Jira or  leveraging an agile approach to planning sprinting and delivery  
• Comfortable working with tracking links/UTMs basic QA and cross-channel campaign coordination 
• Proficiency in web content management platform MS Office including Word Excel and PowerPoint is required.  Experience using Salesforce.  
• Adobe Analytics knowledge is a plus. 
• Fluency in Spanish is desired. Fluency in Portuguese is a plus.  

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
• Recognition for great work with global awards and kudos programs
• As an international company the chance to collaborate with teams around the world

The salary range for this role is $53000- $62000 based on experience. 

This posting will automatically expire on 02/27/2026.

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

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Remote Work :

No

Employment Type :

Full-time