Communications Specialist Digital

PRIMARY PURPOSE: The Communications Specialist is a key member of the Marketing & Communications team responsible for external and internal messaging that raises awareness of the Food Banks mission and fundraising efforts. This position manages the day-to-day administration of the NTFB website and oversees analytics across digital platforms to ensure the Food Banks online presence consistently reflects the organizations brand and messaging.

MINIMUM QUALIFICATIONS:

Education:

Bachelors degree in digital media communications or related field or an equivalent combination of education and relevant work experience

Special Knowledge/Skills/Abilities:

Proficiency with Google products including Google Analytics and Google Ads

Knowledge of Content Management Systems such as WordPress and utilization of SEO strategies

Ability to create online forms and crowdfunding pages; basic design/layout skills desired

Proficiency with Adobe Creative Cloud products and Microsoft Office applications

Strong verbal written and interpersonal communication as well as presentation skills

Ability to collaborate effectively and interact professionally with people at all levels

Project management skills

Highly organized with strong attention to detail; results-oriented with problem-solving skills

Knowledge of Customer Relationship Management (CRM) systems - Blackbaud preferred

Experience:

One year of related experience in developing and implementing digital strategies to effectively engage audiences leverage analytics insights and manage creative projects

PRINCIPLE DUTIES AND RESPONSIBILITIES:

Serve as the primary web manager updating and troubleshooting the NTFB website and coordinating quarterly content maintenance with departments across the organization

Support the Agency Zone for partner agencies on the NTFB website and oversee weekly promotion of the mobile pantry schedule

Update digital screens at NTFBs Plano Campus to promote events and volunteer opportunities

Manage the Speakers Bureau program coordinating requests with available resources

Support social media efforts by creating engaging visual content including graphics photos and videos

Assist the fundraising team with creating and troubleshooting donation campaigns on third-party websites and support programs and administrative teams with online form creation and management

Prepare reports that include key metrics and analytics noting performance and trends year over year for the NTFB app as well as social media channels

Manage content updates push notifications and marketing strategy for the NTFB app

Collaborate with NTFB IT on domain and registrar updates

Support annual signature events cause-marketing partnerships and community campaigns

Produce and edit video using a phone or DSLR camera or on Adobe Premiere; publish content and collaborate with staff agency partners donors and others to create or curate content

Collaborate with the Community Engagement team on strategy creation and execution of digital email communications for signature events

Manage SMS campaigns and text-to-give platforms for specific events and campaigns

Coordinate digital optimization projects for NTFBs website and donation forms; create campaign forms and manage email database through Luminate Online ensuring compliance with the CAN-SPAM Act including email strategy and segmentation

Serve as the primary administrator for the Google Ad Grant and Analytics managed with a third-party direct response vendor

Perform other tasks and duties as assigned

MENTAL DEMANDS:

Adapt effectively to workplace stressors including customer complaints compliance issues meeting deadlines and competing priorities of significance to the teams success

PHYSICAL DEMANDS:

While performing the duties of this job the employee is frequently required to stand walk sit use hands to finger handle or feel objects tools or controls reach with hands and arms climb stairs balance stoop kneel crouch or crawl talk or hear.

Specific vision abilities required by the job include close vision distance vision color vision peripheral vision depth perception and the ability to adjust focus.

The employee must regularly lift and/or move up to 10 pounds and frequently lift and/or move up to 25 pounds.

ENVIRONMENTAL FACTORS:

Moderate noise (i.e. business office with an open floor plan with computers phone and printers light traffic)

Travel required to locations within our 12-county service area

Ability to work outside the traditional 40-hour workweek; some evening and weekend work required

The mental and physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

This is not necessarily an exhaustive list of all skills duties responsibilities efforts requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job NTFB reserves the right to revise the job or to require other or different tasks to be performed as assigned.

The North Texas Food Bank is an equal opportunity employer.