Brand Marketing Senior Specialist
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Job Location:
Gorinchem - Netherlands
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
The Brand Marketing Senior Specialist is responsible for leading the one-year Benelux brand planning process to drive share revenue and operating income goals for assigned brand(s).
Lead insights and business analysis ongoing and develop mainly appropriate consumer but also professional and channel strategies to drive brand growth. Coordinate execution of brand plan other functions such as trade marketing and professional services. Lead cross brand initiatives that support overall company objectives. Provide significant input into overall brand portfolio and strategic direction for brands locally and globally.
Responsibilities
Essential Functions & Accountabilities:
Responsible for annual brand planning process incorporating regional/global guidelines and strategy. Recommends proactively throughout year to change plan based on analysis of performance and insights from category customers consumers and competition.
Responsible for the development and implementation of strategic and operational off- and online marketing activities to assure delivery of brand sales and share targets (incl. HB/PL) while aligning brand portfolio with strategic vision.
Lead development and execution of annual brand budget (A&P). Set metrics for spending and continuously track to ensure effectiveness of spend and delivery of operating income target.
Develop and activate brand consumer positioning for Benelux market in conjunction with European/Global counterparts. Ensure appropriate research and insights are developed to support positioning.
Identify and leverage insight to activate assigned brand(s) and drive share as well as to enhance brand awareness relevant differentiation value and accessibility
Lead insight development from research into competition category consumers and customers
Lead cross brand initiatives within department and organization to deliver on company objectives.
Ensure all relevant Brand Management processes (budgeting forecasting planning product launches input into monthly report to Finance/BPA) are completed on a timely basis.
Travel:
Commercial travel requirements between 5% to 10%
Qualifications
Qualifications
Knowledge Skills and Abilities:
- Proactive creative and customer-oriented team player withcommercial awareness/business acumen
- Ability to plan organize and establish priorities to meet goals and achieve results
- Good verbal written and visual (presentation) communication skills
- Good analytical and project management abilities
- Ability to contribute to a team and influence others at all levels of the organization
- Knowledge of applicable laws and regulations.
- Fluency in Dutch and English mandatory preferably also in French
- Good Excel Word and PowerPoint skills
Work Environment:
Office working environment
Use of display screens
Experience:
Minimum of 2-3 years Product Management experience preferably in FMCG or in Medical devices Pharma (OTC) vision care (frames glasses contact lenses)
Brand Marketing and Project Management experience an advantage
Experience collaborating with other commercial functions (Sales or Trade Marketing)
Understanding of the Benelux Optical market is an advantage
Ability of managing third party agencies
Education:
Degree in Marketing Management
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Live Brightly. Our daily and monthly soft contact lenses are designed with your health and comfort in mind. For every eye, every person, and every day.
