Marketing Manager

PURPOSE

The Marketing Manager manages the day-to-day marketing activities and long-term marketing strategy of restaurant brands within the organization.

DUTIES & RESPONSIBILTIES

• Execute the marketing strategy for specific 6 casual dining brands in line with company objectives.
• Plan and communicate marketing plans and activities with operators in conjunction with sales activities.
• Manage production of high quality and effective marketing materials that align correctly with the overall brand strategy.
• Create an enduring brand message that results in increased sales brand loyalty and improving market share.
• Develop and execute promotions and every day activations such as new programs happy hour brunch limited time offers new restaurant openings and holiday specials.
• Work closely with all functions of the company to ensure goals of the brand are met.
• Support PR efforts social media and digital media tactics.
• Manage and improve customer acquisition and retention campaigns measuring results.
• Prepare online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Work closely with vendor agencies and assist with content production scheduling and asset management.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyze potential strategic partner relationships for company marketing.
• Analyze the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
• Responsible for menu design redesign and engineering of menus.
• Manage photoshoots and content creation for all brands used in print online and digital marketing campaigns
• Manage and execute all franchisee requests as needed
• Assists and/ or completes additional tasks as assigned.

QUALIFICATIONS & SKILLS

• Minimum 5 years related experience marketing advertising or public relations preferably in hospitality/dining industry.
• Must have comprehensive knowledge of food and beverage and marketing management experience guest relations and etiquette.
• An intermediate to proficient understanding of Computer systems such as: Cloud systems Microsoft Word Excel & Outlook is preferred.
• Possess a gracious friendly and fun demeanor.

WORKING CONDITIONS

The working conditions described below are representative of those a team member encounters while performing the essential duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities of this job.

• Small to medium office or shared workspace
• Work varied shifts to include days nights weekends and holidays

PHYSICAL REQUIREMENTS

The physical demands described below are representative of those that must be met by a team member to successfully perform the essential duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

• Ability to sit for long periods of time
• Ability to use hands to handle control or feel objects tools or controls.
• Ability to repeat the same movements for long periods of time
• Ability to understand the speech of another person
• Ability to speak clearly so listeners can understand

Required Experience:

Manager