The Role
As the TikTok Lead you will own the narrative between our company and the audienceparticularly the TikTok community. You will lead the brand strategy on TikTok to build engagement and to the Director of Social Media youll be a strategic partner to leadership driving transparency alignment and execution through our users engagement data analytics and passion for sports entertainment or consumer brands in the context of expression on TikToks global platform is essential.
Key Areas of Responsibility
- Execute a high-performance TikTok strategy focused on accelerated growth and fandom through innovative platform-optimized content
- Obsessively monitor platform for relevant emerging trends and drive creation of supporting content to grow audience
- Collaborate and consult across brand production executive and athlete teams to deliver compelling story-rich and educational content
- Lead live content development and publishing around key brand events and moments
- Leverage innovation (technology trends) to optimize and elevate engagement cultivating both conversation and product conversion
- Devise and sustain a cycle of content measurement and analytical reporting
- Manage both daily and long-term content calendars
- Recommend and deliver consistently fresh new content types sources and collaborative executions to drive discoverability for Enhanced on TikTok
- Overall administration and operational governance of brand-operated TikTok channels
Skills and Expertise
- 4 years in social media management in global sports entertainment or high-growth startup
- Demonstrable history of driving meaningful high-velocity growth on TikTok or comparable social platform(s)
- Proven ability to translate raw complex data into actionable strategic insights
- Proficiency in analyzing key metrics and optimizing social plans that yield high-discoverability content
- Experience managing enterprise-level social suites (Sprinklr Sprout Social) video editing tools (Adobe Premiere CapCut) and AI content tools
- Expertise in digital hygiene including MFA protocols password management and platform-specific security frameworks
- Superior copywriting and storytelling capabilities through all mediums with a clear sense of brand voice
- Comfort and excitement working in high-stakes live broadcast environments where accuracy speed and precision are all paramount
- Cross-functional cross-continental collaboration with partners of varying levels of experience and duty
- Knowledge in social commerce or direct-to-consumer experience a plus
- Bachelors degree in Marketing Communications or a related field (or equivalent real-world experience)
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
The RoleAs the TikTok Lead you will own the narrative between our company and the audienceparticularly the TikTok community. You will lead the brand strategy on TikTok to build engagement and to the Director of Social Media youll be a strategic partner to leadership driving transparency alignment a...
The Role
As the TikTok Lead you will own the narrative between our company and the audienceparticularly the TikTok community. You will lead the brand strategy on TikTok to build engagement and to the Director of Social Media youll be a strategic partner to leadership driving transparency alignment and execution through our users engagement data analytics and passion for sports entertainment or consumer brands in the context of expression on TikToks global platform is essential.
Key Areas of Responsibility
- Execute a high-performance TikTok strategy focused on accelerated growth and fandom through innovative platform-optimized content
- Obsessively monitor platform for relevant emerging trends and drive creation of supporting content to grow audience
- Collaborate and consult across brand production executive and athlete teams to deliver compelling story-rich and educational content
- Lead live content development and publishing around key brand events and moments
- Leverage innovation (technology trends) to optimize and elevate engagement cultivating both conversation and product conversion
- Devise and sustain a cycle of content measurement and analytical reporting
- Manage both daily and long-term content calendars
- Recommend and deliver consistently fresh new content types sources and collaborative executions to drive discoverability for Enhanced on TikTok
- Overall administration and operational governance of brand-operated TikTok channels
Skills and Expertise
- 4 years in social media management in global sports entertainment or high-growth startup
- Demonstrable history of driving meaningful high-velocity growth on TikTok or comparable social platform(s)
- Proven ability to translate raw complex data into actionable strategic insights
- Proficiency in analyzing key metrics and optimizing social plans that yield high-discoverability content
- Experience managing enterprise-level social suites (Sprinklr Sprout Social) video editing tools (Adobe Premiere CapCut) and AI content tools
- Expertise in digital hygiene including MFA protocols password management and platform-specific security frameworks
- Superior copywriting and storytelling capabilities through all mediums with a clear sense of brand voice
- Comfort and excitement working in high-stakes live broadcast environments where accuracy speed and precision are all paramount
- Cross-functional cross-continental collaboration with partners of varying levels of experience and duty
- Knowledge in social commerce or direct-to-consumer experience a plus
- Bachelors degree in Marketing Communications or a related field (or equivalent real-world experience)
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
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