Director of Marketing- The Cape Town EDITION (Pre-Opening)
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The Cape Town EDITION V&A Waterfront
Opening in 2026 The Cape Town EDITION will introduce contemporary luxury lifestyle hospitality to the iconic V&A Waterfront. Located on Quay 7 the hotel will feature 142 guestrooms including six serviced apartments and will operate under an international management agreement.
Developed through the partnership between Marriott International and legendary hotelier Ian Schrager EDITION Hotels are defined by refined design deeply personalised service and vibrant social energyeach property reflecting the culture and creative spirit of its destination.
The Cape Town EDITION is poised to become one of the citys most influential culinary social and lifestyle destinations.
Role Overview
The Director of Marketing is responsible for the development execution and optimisation of all marketing strategies that support the propertys revenue positioning and brand objectives.
Partnering closely with the Vice President of Sales & Marketing General Manager and Commercial leadership team this role leads integrated marketing initiatives across digital partnerships communications and demand generation. The Director of Marketing ensures brand integrity drives topline performance and translates insights into impactful measurable campaigns.
Key Responsibilities Marketing Strategy & Planning
- Develop and execute the annual marketing strategy and budget in alignment with hotel business priorities
- Partner with the VP of Sales & Marketing and Revenue Management to deliver integrated crossfunctional topline strategies
- Lead repositioning and brand pullthrough initiatives in partnership with Area and Regional teams
- Act as brand guardian ensuring all marketing communications reflect EDITION brand voice and standards
- Reconcile marketing spend monthly in partnership with Finance to ensure forecast accuracy and ROI
- Digital Marketing & Demand Generation
- Own and execute the digital marketing strategy across the hotel website thirdparty platforms and social media channels
- Develop and manage SEO strategy in collaboration with Marriott Digital Services or external agencies
- Oversee OTA marketing strategy and media investments in partnership with Revenue Management
- Drive direct and group lead generation initiatives aligned with commercial objectives
- Ensure uptodate compelling visual and content assets through owned photoshoots and asset development
- Campaign Performance & Analytics
- Oversee execution of all marketing campaigns initiatives and collateral to maximise revenue impact
- Analyse campaign performance digital trends and market insights to inform ongoing optimisation
- Prepare and present clear datadriven marketing performance updates to the General Manager commercial leaders and Ownership
- Adjust strategies swiftly based on performance market shifts and emerging opportunities
- Communications PR & Partnerships
- Develop and lead the Public Relations strategy including key messages pitch angles and target audiences
- Manage PR agencies or oversee direct PR activity where applicable
- Identify and activate incremental marketing opportunities through partnerships thirdparty platforms and destination organisations
- Build and maintain strong relationships with internal stakeholders media partners and regional marketing teams
- People Leadership & Team Development
- Lead coach and develop the property marketing team to deliver highimpact results
- Recruit onboard and performancemanage marketing associates
- Conduct performance reviews provide regular feedback and support career development
- Address employee relations matters in line with company policies and procedures
Candidate Profile
Diploma or degree in Business Administration Marketing Sales or a related field or equivalent professional experience
Experience in hospitality marketing sales or a comparable commercial environment; luxury or lifestyle experience preferred
Proven ability to lead integrated marketing strategies that drive revenue and brand positioning
Strong analytical communication and stakeholder management skills
Demonstrated experience leading teams and managing external partners or agencies
Additional Information
Fulltime onsite role based at The Cape Town EDITION V&A Waterfront
Candidates must have the legal right to work in South Africa
In line with our Employment Equity objectives preference may be given to candidates who contribute to workforce representivity
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Director
Key Skills
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more
