Senior Marketing Technology Manager, Lifecycle Operations

About Us

At SimplePractice we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.

More than 250000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care our suite of innovative solutions work together to reduce administrative burdenempowering solo and small group practitioners to thrive alongside their clients.

Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023 SimplePractice is proud to pave the future of health tech.

The Role

Were seeking a high-impact Marketing Technology Manager to lead the technical architecture of our Lifecycle Marketing this role you will be the bridge between marketing strategy and technical execution responsible for optimizing and scaling the data-driven engine that powers our customer journeys. You will manage a sophisticated stack to deliver targeted relevant and timely information that drives practitioner growth and maximizes lifetime value (LTV).

Responsibilities

• Architect & Optimize: Own the technical roadmap for the Lifecycle Marketing stack ensuring our tools (Iterable Segment Snowflake) are integrated and optimized to support complex multi-channel customer journeys.
• Lead Technical Execution: Act as the primary technical lead for campaign operations managing everything from data orchestration and API triggers to the implementation of modular email systems (Dyspatch).
• Data Stewardship: Partner with Data Engineering to maintain a robust data pipeline. You will ensure high data integrity within Segment and Snowflake to power accurate segmentation and real-time personalization.
• Scale Omnichannel Capabilities: Drive the expansion of our messaging capabilities including the infrastructure for SMS (Twilio) push notifications and advanced in-app experiences.
• Measurement & Analytics: Build and maintain the frameworks necessary to measure key growth metrics. Youll leverage tools like Google Analytics Mixpanel and Rockerbox to translate technical performance into actionable growth insights.
• Cross-Functional Collaboration: Serve as the key liaison between Marketing Product and Engineering to align technical investments with business requirements and ensure a seamless customer experience.
• Innovation & AI: Identify and implement cutting-edge MarTech solutions including AI-driven features within Iterable and Segment to automate touchpoints and improve campaign efficiency.

Desired Skills & Experience

• 8 years of experience in Marketing Technology or Operations with a deep understanding of how to build and scale lifecycle marketing ecosystems.
• Hands-on mastery of Iterable (or similar ESPs like Braze/Iterable) Segment (CDP) and Snowflake (Data Warehouse).
• You are comfortable with SQL and have a strong grasp of data schemas identity resolution and how data flows between disparate marketing systems.
• Highly proficient with digital analytics and attribution tools such as Google Analytics Mixpanel and Rockerbox.
• You have a builder mentality - you can take a complex business requirement and translate it into a scalable technical workflow.
• Excellent communicator who can explain technical concepts to non-technical stakeholders and influence roadmap prioritization.
• You have a rigorous approach to QA deliverability monitoring and technical troubleshooting to ensure zero-fail campaign execution.

Base Compensation Range

$112000 - $140000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The above represents the expected base compensation range for this job requisition. Ultimately in determining your pay well consider many factors including but not limited to skills experience qualifications geographic location and other job-related factors.

Benefits

We offer a competitive benefits program including:

• Medical dental vision life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO) wellbeing days paid holidays and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

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Required Experience:

Manager