Assistant Manager, Omnichannel Marketing & Advance Analytics

Ready to build the future with AI
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Inviting applications for the role of Assistant Manager Omnichannel Marketing & Advance Analytics
We are looking for Assistant Manager with experience in Omni Channel Marketing & Digital analytics in pharma / life science which includes the oversight of promotional activities measure and optimize various marketing measures HCP eligibility targeting measurement and impact analysis of digital and MCM/Omnichannel campaigns. The role offers a unique opportunity to support the Consumer Experience function by leveraging data to optimize Pharma Omnichannel marketing strategies for clients. Collaborate with cross-functional teams to build journeys deliver insights that improve marketing efforts enhance customer journeys and drive business performance. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business.

Responsibilities
Collaborate with marketing product and other stakeholders to understand and meet their data needs particularly with respect to Pharma Omnichannel strategies.
Extract actionable insights from the Veeva CRM and Customer Data Platform (CDP) to enhance personalized omnichannel marketing strategies customer experiences and business processes in the pharmaceutical space.
Provide data-driven recommendations based on insights gathered to a wide range of business and technical stakeholders ensuring that strategies align with both customer needs and business objectives.
Generate Veeva/CDP Suggestions integrating 3PV and home office operations to drive brand growth.
Evaluated Omnichannel performance and customer engagement at portfolio level (CRM/RESP/Specialty/Oncology/Dermatology/Thoracic) to support go-to-market initiatives for new brand and indication launches.
Developed reactive predictive and Al/ML-based triggers for efficient HCP targeting and channel utilization via in-house/Zaidyn/Verso CRM/CDP tools
Partner with Marketers/Vendors (ZS Medscape Epocrates Biopharm Doximity etc.) for seamless operations.
Implement/Execute AI/ML models and other tools to enable real-time decision-making contributing to more effective Pharma Omnichannel marketing campaigns.
Support the development and implementation of omnichannel strategies that incorporate digital in-person and other touchpoints ensuring a seamless customer experience across the entire journey
Qualifications we seek in you!
Minimum Qualifications
Bachelors degree in Pharma Mathematics Statistics Data science technology or a related equivalent with experience with relevant analytical methodologies.
Proficiency in segmentation and targeting sales force effectiveness sales analytics/marketing analytics and territory alignment.
Exposure to pharma data sets such as IQVIA Symphony:XponentPlanTrak NPA DDD Digital Interaction data Veeva CRM Call Activity data Adobe
Experience in customer journey channel and content affinity models customer insights
Experience in business analytics tasks like data cleaning preparation and basics of good reporting
Expertise in writing and debugging efficient SQL queries Python or R (one of them) and Excel
Experience in gathering business requirements transforming raw data and delivering analytics reports with actionable insights and recommendations particularly in the Pharma sector.
Proven ability to break down complex unstructured business problems and translate them into data-driven solutions particularly in the Pharma marketing domain

Preferred Qualifications/ Skills
Previous experience as a Data or Business Analyst in Pharmaceutical Healthcare Retail BFSI Digital or Media industries with a specific focus on Omnichannel marketing strategies.
Experience in Alteryx/ThoughtSpot is preferred
Experience working in Omnichannel marketing campaigns specifically designed for the Pharma industry leveraging customer data to optimize campaigns across various channels (digital social email in-person etc.).
Superior analytical skills Experience in designing developing and deploying Reports Dashboards high comfort in using tools (e.g. Excel) to analyze and visualize data via standard tools/charting methods.
Experience in customer journey channel and content affinity models customer insights

Why join Genpact
Lead AI-first transformation Build and scale AI solutions that redefine industries
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your careerGain hands-on experience world-class training mentorship and AI certifications to advance your skills
Grow with the best Learn from top engineers data scientists and AI experts in a dynamic fast-moving workplace
Committed to ethical AI Work in an environment where governance transparency and security are at the core of everything we build
Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140000 coders tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.

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